B2B Marketing Manager

Aspire Recruitment; Manchester; On-site; GBP 33,000 - 42,000; Full time

Job summary

A leading recruitment firm is seeking a Marketing Manager to enhance Greater Manchester's global business profile. The ideal candidate will have extensive B2B marketing experience and a strong ability to collaborate across various sectors. Responsibilities include developing marketing campaigns, managing partnerships, and ensuring brand consistency during domestic and international promotions.

Qualifications

• Extensive experience in marketing or communications.
• Proven success managing B2B marketing plans.
• Good working knowledge of E-CRM and data-driven marketing.

Responsibilities

• Lead the development of integrated B2B marketing campaigns.
• Promote Manchester as a business destination.
• Manage partnerships with stakeholders.

Skills

Relationship Building

Communication

Data Driven Marketing

Project Management

Job description

Marketing Manager
£33,540 up to £41,925 (dep on exp)
Manchester (with UK and Overseas Travel as required)
Full Time – Permanent
Role Purpose:
We are recruiting for an experienced B2B Marketing Manager to position Greater Manchester as a world class destination for business growth, relocation and foreign direct investment (FDI). You will devise, deliver and evaluate marketing plans that promote the city region nationally and internationally, championing key growth sectors and driving
Duties:

• Lead the development and execution of integrated B2B marketing campaigns that generate investment enquiries.
• Promote Greater Manchester as a hub for innovation, investment and business relocation in domestic and overseas markets.
• Build and manage partnerships with publicand private sector stakeholders to ensure aligned, collaborative campaigns and collateral.
• Oversee E-CRM systems and marketing databases to deliver timely, targeted communications.
• Work closely with Finance, Design, Digital and other internal teams to keep projects on time and on budget.
• Monitor and report on campaign performance to internal and external stakeholders.
• Safeguard brand consistency across all activity, ensuring adherence to brand guidelines.

Required Skills:

• Extensive experience in marketing or communications (or equivalent capability).
• Proven success managing B2B marketing plans and multi-channel campaigns.
• Confident relationship builder comfortable with a broad stakeholder network.
• Strong communicator who delivers high quality outputs and thrives on collaboration.
• Good working knowledge of E-CRM and data driven marketing techniques.

Essential Requirements:

• Solid background in B2B marketing; experience with place marketing, inward investment, real estate .or economic development is highly desirable.
• Ability to balance strategic thinking with hands-on delivery and performance measurement.
• Willingness to travel across the UK and overseas as required.
• Agile, self-motivated and able to manage multiple projects concurrently.

If this sounds like the perfect role for you then please submit your CV.

This vacancy is being handled by Aspire Recruitment. Please be aware we receive a high volume of applications and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview.
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