B2B Marketing Manager

Nigel Wright Recruitment; Manchester; Hybrid; GBP 48,000 - 60,000; Full time

Benefits offered by this job

EMI share scheme

Job summary

Nigel Wright Group in Manchester is recruiting its first dedicated Marketing Manager for a fast‑growing advisory and technology business. This is a hybrid role that offers ownership to build the function from scratch and shape the brand to accelerate growth.

You'll own the marketing strategy, lead generation, content and thought leadership, and oversee a major website redevelopment, with AI, automation and marketing tech to scale the business.

Responsibilities

• Own and develop the overall marketing strategy and plan
• Evolve the brand, positioning and proposition
• Lead a significant website redevelopment
• Build the company's LinkedIn, content and thought-leadership strategy
• Develop case studies, insight pieces, campaigns and sales collateral
• Support lead generation, business development and pipeline growth
• Introduce AI, automation and marketing technology
• Go-to-market strategy for an emerging AI-powered technology/SaaS proposition
• Put processes, platforms and measures in place to support growth

Job description

Manchester | Hybrid | c.£50,000 & EMI share scheme, amazing Northern Quarter offices & Package

Build the marketing function. Shape the brand. Help scale the business.

We're partnering with a fast-growing Manchester-based advisory and technology business to appoint its first dedicated Marketing Manager.

The company supports organisations through complex technology, AI, digital and business transformation, combining experienced consultancy with an increasingly technology-enabled approach. Having established a strong client base and grown to around £1m turnover, the business is now entering its next stage of development.

This is where you come in.

Rather than inheriting an established marketing function, you'll have the opportunity to build one. Working directly with the founders and leadership team, you'll shape the brand, increase market visibility, develop lead generation and create the marketing capability needed to support ambitious growth.

The role

This is a broad, hands-on B2B marketing position spanning strategy and delivery. You'll:

• Own and develop the overall marketing strategy and plan
• Evolve the brand, positioning and proposition
• Lead a significant website redevelopment
• Build the company's LinkedIn, content and thought-leadership strategy
• Develop case studies, insight pieces, campaigns and sales collateral
• Support lead generation, business development and pipeline growth
• Introduce AI, automation and marketing technology to increase marketing effectiveness
• Help develop the go-to-market strategy for an emerging AI-powered technology/SaaS proposition
• Put the processes, platforms and measures in place to support a significantly larger business

About you

We're looking for an ambitious B2B marketer who enjoys building rather than simply maintaining.

You'll ideally bring experience from professional services, consulting, technology, SaaS or another complex B2B environment, together with the ability to move comfortably between strategy and hands-on execution.

You'll be commercially minded, strong on content and digital marketing, and capable of turning complex propositions into clear, compelling messaging. An interest in AI, automation and emerging marketing technology would be particularly relevant.

What makes this opportunity different is the level of ownership.

You'll have direct access to the founders, freedom to shape the marketing agenda and the opportunity to build a function around you as the company grows. Longer term, there is also the opportunity to help take an emerging technology proposition to market and potentially develop a broader marketing team.

If you're looking for a Marketing Manager role where you can genuinely point to what you've built in two or three years' time, this could be a particularly exciting next move.