B2B Marketing Manager

Bradley David Associates; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading financial business is seeking a B2B Marketing Manager to develop and execute strategic marketing plans. This role involves collaboration with various internal stakeholders and the management of marketing campaigns to enhance lead generation and brand visibility. The successful candidate will have a strong background in financial services and a proven ability to deliver effective marketing communications.

Benefits

30 days holidays + bank holidays

Bonus of 10-15% of total salary

Amazing perks and benefits

Company pension

Cycle to work scheme

Discounted or free food

Life insurance

On-site parking

Private medical insurance

Work from home

Qualifications

• Experience managing marketing communications in a regulated industry.
• Proven ability to lead and deliver marketing plans.
• Background in financial services is essential.

Responsibilities

• Develop and execute marketing plans aligned with business goals.
• Lead end-to-end delivery of marketing campaigns across channels.
• Measure performance and optimise marketing effectiveness.

Skills

Organisational skills

Analytical mindset

Interpersonal skills

Team collaboration

Time management

Education

Degree or equivalent professional experience

Professional marketing qualification (e.g., CIM or equivalent)

Tools

Salesforce

Google Analytics

Pardot

Aprimo

Job description

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Bradley David Associates is looking for a B2B Marketing Manager to join our client, who are a leading financial business.

Job Summary:

• Brand new office in Bishopsgate, City of London
  
• Monday to Friday 9am-5pm
  
• Bonus of 10-15% of total salary
  
• 30 days holidays + bank holidays
  
• Amazing perks and benefits
  

Job Role:

The Marketing Manager is responsible for the development, management, and execution of marketing plans that align with the overarching marketing strategy. This role requires close collaboration with key internal stakeholders, including distribution and proposition teams, to ensure strategic alignment and timely delivery of messaging.

The successful candidate will have a strong understanding of target audiences, market positioning, competitive landscape, distribution channels, and customer journeys. They will collaborate with the broader marketing team to deliver integrated, multi-channel campaigns that drive lead generation, enhance brand visibility, and support business growth. They will play a key role in driving alignment through the brand approach and ensuring marketing efforts are integrated with wider initiatives to maximise efficiency and impact.

This role also involves continuous performance evaluation and optimisation through a test-and-learn approach, leveraging customer and adviser insights, as well as performance data. The individual will directly contribute to and lead the creation of high-quality marketing campaigns and communications to improve the customer and adviser experience, meet business objectives, and support in-year growth targets.

Key Responsibilities

Develop and agree on marketing plans in line with business goals and strategies. Understand the regulatory and competitive landscape to ensure effective positioning of campaigns. Work cross-functionally with internal stakeholders including senior leadership, distribution, and proposition teams to address priorities, urgent needs, and compliance requirements.

• Campaign Execution:
  

Lead end-to-end delivery of marketing campaigns, both digital and traditional, across multiple channels. Ensure consistency with brand guidelines and content strategy. Collaborate with external partners such as creative agencies and media buyers to drive effectiveness.

• Team & Resource Management:
  

Oversee capacity planning and allocation of resources to align with business and marketing priorities. Facilitate open and collaborative communication within the team and across departments. Support team performance through feedback, coaching, and development.

• Performance Measurement & Optimisation:
  

Define KPIs and success metrics for all marketing initiatives. Monitor and analyse results using business intelligence, feedback, and data insights to continuously improve marketing effectiveness and decision-making.

• Stakeholder Engagement & Representation:
  

Represent the Marketing function in cross-functional projects, working groups, and forums. Ensure marketing input is appropriately reflected in business initiatives.

• Budget Management:
  

Manage the marketing communications budget using established tools and processes. Support annual budget planning and ongoing monthly financial activities such as invoicing, accruals, and reconciliations.

Requirements

About You

Knowledge of:

• Media channels, trends, and how to tailor creative across platforms
  
• Market and product landscapes, particularly within financial services
  
• Regulatory frameworks (including Consumer Duty)
  
• Intermediated distribution models
  

Skills and Competencies:

• Proficiency with marketing platforms (e.g., Pardot, Taxi), CRM systems (e.g., Salesforce), DAMs (e.g., Aprimo), and analytics tools (e.g., Google Analytics)
  
• Strong organisational and time management abilities
  
• Ability to manage multiple projects and deadlines within budget
  
• Analytical mindset, with an ability to identify patterns and suggest improvements
  
• Collaborative working style with a passion for teamwork
  
• Strong interpersonal skills, with the ability to influence and align cross-functional stakeholders
  

Experience Required:

• Hands-on experience managing marketing communications in a regulated industry
  
• Proven ability to lead and deliver marketing plans and manage budgets
  
• Experience working with compliance, risk, and legal teams
  
• Partnering with agencies and external providers across creative and media
  
• Developing and executing marketing campaigns and content
  
• Background in financial services is essential
  

Qualifications:

• Degree or equivalent professional experience
  
• Professional marketing qualification (e.g., CIM or equivalent)
  
• Yearly bonus
  
• Additional leave
  
• Company events
  
• Company pension
  
• Cycle to work scheme
  
• Discounted or free food
  
• Life insurance
  
• On-site parking
  
• Private medical insurance
  
• Work from home
  

If you are interested and have the relevant experience, please click apply to be contacted by a member of the team. You can also text your full name + 'B2B LDN' to 07470 312674