B2B Marketing Manager

digiLab; Exeter; On-site; GBP 50,000 - 70,000; Full time

Job summary

A technology solutions company in Exeter is seeking a highly motivated B2B Marketing Manager to lead demand generation efforts. The role involves developing marketing strategies and integrated campaigns targeting global enterprises. This full-time position offers a 4-day work week and a collaborative company culture, emphasizing work-life balance, creativity, and trust.

Benefits

4-day working week

Competitive salary

BUPA private healthcare

Qualifications

• Significant experience in B2B marketing for technology solutions.
• Ability to understand technical solutions and translate complex language.
• Expertise in managing webinars and industry events.

Responsibilities

• Develop and deliver B2B marketing strategies and campaigns.
• Generate and nurture enterprise leads through integrated ABM campaigns.
• Manage our digital presence and ensure effective communication of our solutions.

Skills

B2B marketing experience

Demand generation

Account-Based Marketing (ABM)

Project management

Communication skills

Tools

LinkedIn marketing

Marketing automation tools

Job description

Please note: This role requires a short video submission in addition to a CV. Unfortunately, we will only consider applicants who submit both a CV and a video*. You'll find full instructions on how to submit your video at the end of this job description.

Summary:

digiLab is a pioneering AI company that helps enterprises transform complex challenges into innovation with uncertainty quantification, explainable AI, and MLOps. Working with organisations in highly regulated or safety-critical industries to solve their complex engineering, infrastructure, or data challenges, digiLab specialises in solving problems where data is sparse or uncertain. Having grown from a small team of leading mathematicians and data scientists, digiLab teaches your teams how to solve their grand challenges using a secure AI platform, alongside expert consultancy. digiLab's platform - the Uncertainty Engine - is a no-code, agentic AI platform that combines data, models, and workflows to connect a trustworthy AI digital thread through an organisation.

This full-time position (Monday to Thursday - we don't work Fridays), reports to the Head of Marketing.

What we're looking for:

We're seeking a highly motivated B2B Marketing Manager with exceptional experience in demand generation and Account-Based Marketing (ABM) within the B2B Tech space. With experience across the full marketing mix, you will be responsible for developing and delivering B2B marketing strategies and campaigns, targeting global enterprises across various industries and geographies. This is an exciting opportunity to make an impact by enabling marketing to become a core driver of business growth for digiLab.

What you will be doing with us:

• Developing our proposition: Craft positioning and messaging that articulates and differentiates the value of digiLab to enterprises. Tailor messaging to different buyer personas: e.g., technical (CTO, Head of Data Science) vs. business (COO, Innovation Lead).
• Generating and nurturing enterprise leads: Create integrated ABM campaigns to attract and engage enterprise prospects. Leverage educational content to move leads through a technical sales cycle.
• Developing thought leadership content: Partner with internal subject-matter experts to produce thought leadership content that showcases our expertise. Position executives and founders as thought leaders through content such as guest posts, speaking slots, and podcast appearances.
• Managing our digital presence: Ensure the website and social channels clearly communicate our proposition, use cases, ROI, and differentiation of our AI solutions. Use digital marketing techniques (e.g., SEO, PPC) to target industry-specific pain points and support ABM campaigns.
• Managing company and industry events: Work with relevant sales teams to manage our presence at industry conferences and events. Manage a schedule of digiLab-run events such as webinars and in-person events.
• Enabling sales with relevant content: Align closely with product marketing, business development, and technical sales teams to develop relevant and impactful sales enablement material.
• Monitoring industry trends and competitors: Stay on top of emerging AI technologies and competitors in adjacent spaces. Adjust positioning and campaigns in response to tech developments or funding announcements.
• Manage budgets and agencies: Oversee agency relationships (e.g., PR, creative, digital), allocating budget to high-performing channels. Forecast and report ROI to marketing and business leadership.

What skills we are looking for:

• Significant experience in B2B marketing for technology solutions.
• Experience in B2B marketing in international markets.
• Ability to understand technical solutions and translate complex technical language into value-driven messaging for non-technical stakeholders.
• Experience in developing GTM strategies for technical solutions targeting enterprises and verticals (e.g., Energy, Engineering).
• Deep expertise in demand and lead-generation strategies, especially Account-Based Marketing (ABM).
• Experience with LinkedIn marketing and thought leadership content creation.
• Proven experience in managing external marketing agencies.
• Expertise in using marketing automation strategies and tools.
• Excellent project management and communication skills.
• Demonstrable experience of collaboration with product and sales teams.
• Expertise in managing webinars and events (company and industry).
• Understanding how regulatory landscapes impact AI buying behaviour.
• Ability to analyse data, track ROI, and provide actionable insights.

Nice to haves:

• Experience using tools such as Canva for basic design creation.
• Certifications in Google Analytics, Google Ads, or similar platforms.

Location: This role is based on-site at digiLab's offices on the Quay, Exeter.

Our Culture and Values:

At digiLab, we prioritise work-life balance with a 4-day workweek (Monday to Thursday), offering a full-time salary and three-day weekends. Our team enjoys regular socials like game nights, bouldering, and paddleboarding. We foster a culture of innovation, trust, and collaboration. Our values include:

• Creativity & agility
• Trust & responsibility
• Open & honest collaboration
• High-performance standards
• Value-driven work

Benefits:

We offer a range of benefits including:

• 4-day working week
• Competitive salary
• BUPA private healthcare (via salary sacrifice)
• Discretionary EMI scheme (eligible after one year; participation not guaranteed)

How to apply:

Submit both your CV (via apply button or email to [e-mail]) and a short video upload. Include your full name in the filename. Submit your video here.

Please note: Only applications with a video submission will be considered.

Video submission details:

Respond to: "Tell us about the most successful enterprise campaign you've delivered. What marketing tactics did you use and what results did you achieve?" in a maximum 2-minute video. Review criteria include communication, presentation, and campaign experience. Contact us at [e-mail] for accommodations.

Equal opportunities: digiLab is an equal opportunity employer committed to diversity and inclusion.

Final note: We aim to respond to every applicant but may not respond individually due to volume. Thank you for your interest!