B2B Marketing Lead

Snapchat; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading technology company in London seeks a B2B Marketing Lead to engage advertisers and grow business. You will lead marketing programs and events while collaborating with various teams. Ideal candidates have extensive B2B marketing experience, especially in technology. This role requires strong analytical skills and the ability to create compelling content. Join a vibrant workplace with a culture centered on collaboration and innovation.

Benefits

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support programs

Qualifications

• Demonstrable experience in B2B marketing, ideally within a technology, digital media, or media owner environment.
• Proven track record of developing and executing B2B marketing strategies that drive measurable business outcomes.
• Experience working with cross-functional, matrixed teams.
• Strong analytical skills with experience using data and insights to inform B2B marketing strategies and demonstrate ROI.

Responsibilities

• Lead key pillars within the UK B2B marketing strategy.
• Develop and execute marketing programs to communicate Snap’s value proposition.
• Design and lead flagship B2B event programmes.
• Create compelling advertiser success stories.

Job description

Overview

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and its AR glasses Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

Role

We’re looking for a B2B Marketing Lead in the UK, based in our London office. In this role, you’ll work closely with the UK Marketing team, and partner with Creative, Product, Comms, Sales, and Insights teams in EMEA to build and execute marketing programs which grow Snap’s business goals across revenue, community and AR. This role will report directly to the Head of Marketing, who is also based in London. This role is an individual contributor role - but requires a significant degree of influence to ensure outcomes are achieved for the market.

What you’ll do

• Lead key pillars within the UK B2B marketing strategy, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business in the market
• Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, thought leadership, case studies, workshops, and industry events
• Design and lead flagship B2B event programmes - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact
• Partner with Sales, Creative Strategy, Product Marketing, and Comms to design integrated campaigns that highlight Snap’s unique offering in AR, community, and creative solutions
• Create compelling advertiser success stories and localised content that demonstrates ROI and the effectiveness of Snapchat campaigns in the UK market
• Build strategic partnerships with agencies, industry bodies, and event organisers to amplify Snap’s B2B presence and thought leadership in the UK advertising ecosystem
• Collaborate with EMEA Marketing peers to adapt global B2B programs for the UK market and share best practices across region
• Use insights and market intelligence to inform campaign planning and provide feedback to leadership on opportunities to strengthen Snap’s advertiser positioning.
• Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap UK’s revenue goals

Knowledge, Skills & Abilities

• Ability to navigate complex organizations and build strong relationships with advertisers, agencies, and industry stakeholders
• Proven B2B marketer with experience creating and executing campaigns that engage business audiences across paid, owned, earned, and partner channels
• Collaborative approach that enables effective partnership with cross functional teams
• Strategic and creative mindset, with the ability to identify opportunities to showcase Snap’s unique value to advertisers and turn them into compelling marketing programs
• Strong analytical skills with experience measuring campaign effectiveness, demonstrating ROI, and turning insights into actionable recommendations
• Excellent communication and presentation skills, with the ability to articulate Snap’s advertiser value proposition on stage, in client forums, and at industry events
• Deep passion for marketing innovation, digital platforms, and Snap’s role in shaping the future of AR, creativity, and community

Minimum Qualifications

• Demonstrable experience in B2B marketing, ideally within a technology, digital media, or media owner environment
• Proven track record of developing and executing B2B marketing strategies that drive measurable business outcomes
• Experience working with cross-functional, matrixed teams
• Strong experience managing marketing programs end-to-end - from strategic planning through to execution, measurement, and optimization
• Skilled at creating and localizing marketing content such as thought leadership, case studies, presentations, and event narratives tailored to business audiences
• Strong analytical skills with experience using data and insights to inform B2B marketing strategies and demonstrate ROI
• Experience managing budgets and allocating resources effectively across multiple marketing initiatives
• Deep understanding of the UK advertising landscape, agency ecosystem, and industry trends

Additional Information

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

Default Together policy: At Snap, we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. We practice a “default together” approach and expect our team members to work in an office 4+ days per week.

Equal Opportunity Employer: Snap is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!