B2B Marketing Executive - FinTech

Blue Pelican; Altrincham; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A growing financial services company seeks a B2B Marketing Executive to join its transforming marketing team. This role includes ownership of key marketing programs, content creation, and partner marketing strategy. The ideal candidate must have proven B2B marketing experience, strong communication skills, and the ability to work independently in a lean team environment.

Benefits

Hybrid working with flexibility

Strategic, high-visibility role

Opportunity to shape a modern marketing function

Qualifications

• Commercial experience in content-led B2B marketing required.
• Strong focus on content creation and writing skills.
• Experience managing workload independently is crucial.

Responsibilities

• Create and manage high-quality content across various channels.
• Manage affiliate marketing activity and optimize partner performance.
• Contribute to strategic marketing projects targeting SME and SOHO audiences.

Skills

B2B marketing experience

Writing and editing skills

CMS platforms knowledge

Affiliate marketing exposure

Self-starter

Job description

Job Title: B2B Marketing Executive
Location: Altrichingham - 3 days a week in office
Salary: £30,000 – £40,000 (DOE)
Industry: Financial Services / Fintech
Job Type: Full-Time | Permanent

Ready to make your mark in a growing marketing team?

This is a fantastic opportunity for a B2B content marketer to join a long-established financial services business at the start of a major transformation.

Reporting directly to a well-respected CMO with a proven fintech track record, this is one of the first hires in a newly forming senior marketing team. The role offers real ownership and visibility — ideal for someone ready to shape and build key marketing programmes from day one.

Key Responsibilities

• Create and manage high-quality content across channels (web, blog, email, etc.)

• Manage affiliate marketing activity and optimise partner performance

• Support the launch and growth of a new partnerships programme

• Maintain and update the company website via CMS

• Contribute to strategic marketing projects targeting SME and SOHO audiences

What We’re Looking For

Essential

• B2B marketing experience, with a strong focus on content creation

• Strong writing and editing skills

• Experience with CMS platforms and basic web publishing

• Exposure to affiliate or partner marketing

• Self-starter with the confidence to work independently and at pace

Desirable

• Exposure to Account-Based Marketing (ABM)

• Financial services or fintech background

Important Application Note

This role is not suitable for graduates or entry-level candidates. It requires real-world, commercial experience in content-led B2B marketing.

You’ll be reporting directly into the CMO and working in a lean team — so we’re looking for someone who can manage their own workload, take ownership, and deliver without micromanagement.

The Company

• 500+ employees across the UK and Asia

• Financial services specialist serving SMEs and SOHO customers

• A new CMO is leading a full-scale marketing transformation

• The business is well-funded, ambitious, and actively evolving

What’s on Offer

• Salary: £30,000 – £40,000 (depending on experience)

• Hybrid working with flexibility

• Strategic, high-visibility role with exposure to leadership

• Opportunity to shape a modern marketing function from the ground up

To Apply

Please send your CV or LinkedIn profile — it doesn’t need to be polished.

To help us assess your fit, include a short note (max 3 lines) on your B2B content marketing experience. Applications without this may not be reviewed.

For more information or a confidential chat, contact:

Max Tullis-Turner
Practice Lead, Digital | Blue Pelican
[e-mail]
01892 507130