B2B Logistics Marketing Executive: Growth & Campaigns

Work Lyf Group Ltd; Stafford; On-site; GBP 30,000 - 36,000; Full time

Job summary

Work Lyf Group Ltd in Stoke-on-Trent is seeking a proactive Marketing Executive to drive email campaigns, social media growth, and compelling content across channels. You will support PR, events and marketing strategy while collaborating with senior leadership to raise brand presence.

You will coordinate campaigns, craft engaging materials using tools like Adobe Creative Suite and Canva, and leverage AI for content creation and reporting. A strong, outgoing communicator is essential.

Qualifications

• Previous experience within a marketing, communications or social media role.
• Strong knowledge of LinkedIn and social media marketing.
• Excellent written and verbal communication skills.
• Experience creating engaging content across multiple channels.
• Confident, outgoing and customer-facing personality.
• Well organised with excellent attention to detail.
• Ability to manage multiple projects and deadlines.
• Comfortable working closely with senior management and directors.

Responsibilities

• Plan, create and deliver email marketing campaigns to existing and prospective customers.
• Manage and grow social media platforms, particularly LinkedIn.
• Produce engaging internal communications and company updates.
• Develop customer case studies and marketing content to support business development activities.
• Organise and coordinate events, exhibitions and networking opportunities.
• Support directors and senior stakeholders with their personal LinkedIn presence.
• Create marketing materials, graphics and content using Adobe Creative Suite and Canva.
• Utilise AI tools to assist with content creation, campaign planning and reporting.
• Monitor campaign performance and provide regular marketing reports.
• Ensure all marketing communications remain consistent with brand guidelines.

Skills

Marketing experience

Social media marketing

LinkedIn

Content creation

Communication skills

Project management

Organisation

Ability to work with senior management

Tools

Adobe Creative Suite

Canva

Job description

Work Lyf Group Ltd in Stoke-on-Trent is seeking a proactive Marketing Executive to drive email campaigns, social media growth, and compelling content across channels. You will support PR, events and marketing strategy while collaborating with senior leadership to raise brand presence.

You will coordinate campaigns, craft engaging materials using tools like Adobe Creative Suite and Canva, and leverage AI for content creation and reporting. A strong, outgoing communicator is essential.