B2B Food Sales Leader: Frozen & Continental

GBR Recruitment Limited; Peterborough; On-site; GBP 40,000 - 60,000; Full time

Job summary

GBR Recruitment Ltd are partnering with a well established pre-cooked food business to recruit an experienced Business Development Manager / Commercial Manager. This role focuses on B2B sales across foodservice and wholesale sectors, developing current key accounts and winning new business across continental pre-cooked frozen products sourced from Europe.

The successful candidate will manage a sales pipeline, cross-sell product lines, attend industry events, and collaborate with supply chain and

Qualifications

• Experience in B2B foodservice & wholesale sales across Europe is highly desirable.
• Strong commercial acumen with ability to grow key accounts and win new business.
• Proven track record in targets, pipeline management, and cross-selling.

Responsibilities

• Develop and expand current key accounts and introduce new product lines.
• Win new business with foodservice and wholesale customers across UK markets.
• Prepare competitive quotes to secure contracts and renewals.
• Represent the brand at networking events and exhibitions.
• Maintain and update the CRM with progress on leads and opportunities.
• Follow up leads and convert them into new business deals.
• Build a sales pipeline for ongoing revenue growth.
• Coordinate with supply chain and internal teams to fulfil orders.
• Support NPD/NPI activities and sample management.
• Attend supplier meetings in Europe to align on opportunities.
• Aim to achieve and exceed sales targets and KPIs.

Skills

Sales

KAM

NAM

BDM

Job description

GBR Recruitment Ltd are partnering with a well established pre-cooked food business to recruit an experienced Business Development Manager / Commercial Manager. This role focuses on B2B sales across foodservice and wholesale sectors, developing current key accounts and winning new business across continental pre-cooked frozen products sourced from Europe.

The successful candidate will manage a sales pipeline, cross-sell product lines, attend industry events, and collaborate with supply chain and