B2B Digital Revenue Growth Specialist

MVF; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the digital marketing sector is seeking a B2B Digital Revenue Growth Specialist. This mid-senior role focuses on maximizing revenue through data analysis and collaboration with various teams, emphasizing digital monetization strategies in a dynamic environment. The position offers competitive benefits, including hybrid working and generous leave policies, seeking an individual with strong analytical and communication skills.

Benefits

Summer Fridays

25 days paid holiday + 8 bank holidays

Work from anywhere for 2 weeks a year

Life Assurance and Income Protection

Defined Contribution Pension Scheme

Way to support wellbeing and mental health

Paid maternity and paternity leave

Free breakfast when in the office

Qualifications

• 2+ years in digital marketing, revenue optimisation, or related field.
• Strong understanding of digital advertising and monetisation.
• Experience with CRO techniques and tools.

Responsibilities

• Coordinate with internal stakeholders to support commercial priorities.
• Analyse website traffic to identify opportunities for revenue growth.
• Manage and deliver sponsored content campaigns.

Skills

Digital marketing

Revenue optimization

Analytical skills

Project management

Communication skills

Tools

CRM platforms

Analytics platforms

Job description

Join to apply for the B2B Digital Revenue Growth Specialist role at MVF.

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The Role

The B2B Digital Growth Revenue Specialist is responsible for ensuring a pipeline of activity aimed at ambitious revenue growth across our B2B brands. This role focuses on maximising revenue per visitor by coordinating activities such as conversion rate optimisation, commercial traffic growth, and delivering sponsored content opportunities. It requires a strong understanding of digital monetisation strategies for B2B publishing and the ability to analyse data to identify and implement revenue-generating opportunities.

This role emphasizes monetising content and traffic, requiring an initiative-taking, influential individual who can work effectively with multiple stakeholders to support our commercial priorities.

What we're offering you:

• Summer Fridays
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases by 1 day annually up to 30 days)
• Hybrid working - 3 days a week in the office
• Closed for Christmas holidays - Extra days not deducted from your annual holiday allowance
• Work from anywhere for 2 weeks a year
• Life Assurance and Income Protection
• Benefits allowance for health, dental, and vision coverage
• Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions), inclusive of same-sex and adoptive parents
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Wellbeing and mental health programme
• Family Forward support for parents
• 2 charity days a year
• Free breakfast when in the office

Key Responsibilities

• Act as a key representative and central point of contact for our brands. Coordinate with internal stakeholders to support commercial priorities and influence a pipeline of work targeting KPIs.
• Work with Partnerships, Newsletters, and Sales teams to optimise website pages for lead generation, subscriptions, sponsorships, and other revenue activities.
• Analyse website traffic and user behaviour to identify opportunities for increasing conversion rates and revenue per visitor.
• Collaborate with Data and Tech teams to ensure visibility of commercial performance at various levels.
• Implement page-level changes directly where appropriate, communicating clearly with stakeholders and providing performance updates and next steps.
• Manage and deliver sponsored content campaigns, working with Sales and Editorial teams to meet commercial targets.
• Monitor revenue streams, identify growth opportunities, and ensure focus on priority activities.
• Coordinate with Content Strategists and Managers to align content and traffic efforts with revenue goals.
• Work with CRO functions to roadmap technical updates and optimisations to improve conversions.
• Stay updated on digital monetisation trends and technologies.
• Provide regular performance reports on revenue and key metrics.

Experience

• 2+ years in digital marketing, revenue optimisation, or related field within B2B media.
• Strong understanding of digital advertising and monetisation models.
• Experience with CRO techniques and tools.
• Analytical skills to interpret website data and revenue metrics.
• Excellent project management and communication skills.
• Experience with CRM and analytics platforms.
• Familiarity with sponsored content delivery and management.

What Success Looks Like

• Growth in digital revenue from media assets.
• Improved conversion rates on key pages.
• Increased revenue per visitor.
• Successful sponsored content campaigns.
• Implementation of new revenue opportunities.
• Accurate, timely revenue reporting.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Design, Art/Creative, and IT

Industries

• Technology, Information and Internet