B2B Development Manager

The British American Tobacco Group; City Of London; On-site; GBP 60,000 - 70,000; Full time

Job summary

A leading global tobacco company is seeking a B2B Development Manager in London. This role focuses on driving innovative engagement programs and strengthening retailer partnerships. Candidates should have FMCG experience and proven project management skills. Join a collaborative company that values diversity and offers a range of benefits to support your career growth.

Benefits

Market leading annual performance bonus

Diverse health plans

Flexible holiday plan

Access to online learning platforms

Qualifications

• Extensive FMCG experience within global companies, ideally in Trade Marketing or related roles.
• Proven track record in engaging retail networks.
• Strong project management and commercial skills.

Responsibilities

• Develop and expand the BAT UK B2B program and platform.
• Drive stakeholder engagement and improve brand activation.
• Create consumer and retailer engagement tools.

Skills

FMCG experience

Field force management

Project management

Retailer engagement

Leadership

Job description

Overview

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco United Kingdom has an exciting opportunity for a Business Development Manager in London (Chiswick).

Are you passionate about Trade Marketing, digital platforms, and building strong retailer partnerships?

Join us as a B2B Development Manager to drive innovative engagement programs, shape our B2B platform, and bring retailers’ voices at the heart of our trade strategy. In this role, you’ll play a key part in designing and delivering initiatives that help Independent Retailers succeed while strengthening BAT’s trade presence across the UK.

Responsibilities

• Developing and expanding the BAT UK B2B program and platform, delivering impactful campaigns in line with brand & category strategy.
• Driving stakeholder engagement and using insights to continuously improve brand activation.
• Creating innovative consumer and retailer engagement tools across both traditional and new product categories.
• Leading integrated campaigns that maximize retailer participation and visibility.
• Representing BAT at key trade events and strengthening our presence through sponsorships.
• Developing BAT Club into the go-to RTM / B2B e-commerce platform for new categories.
• Acting as the owner of the Customer Voice program and facilitating Retailer Roundtables to ensure feedback drives change.
• Working closely with cross-functional teams to ensure seamless execution and impactful results.

Qualifications

• Extensive FMCG experience within global companies, ideally in Trade Marketing or related roles.
• Proven track record in field force management/support and engaging retail networks.
• Strong project management and commercial skills, with a talent for turning insights into actionable strategies.
• Expertise in retailer & consumer segmentation, and experience shaping impactful brand and trade strategies.
• A natural leader who motivates teams, builds strong stakeholder relationships, and drives positive change.
• Someone who thrives on driving innovation, leading transformation, and delivering tangible impact.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.