B2B Copywriter: Long-Form & Thought Leadership

eight&four; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Hybrid working

Private Healthcare & Life Insurance

25 days holiday

Team socials

Job summary

eight&four is seeking a Mid-Senior Content / Copywriter with a strong background in long-form storytelling, thought leadership and strategic editorial content. You will craft white papers, executive interviews and articles, while shaping campaign messaging for B2B and B2C audiences.

Collaborating with strategists, editors and social teams, you will translate complex topics for finance, technology, logistics and sustainability, and create LinkedIn-first content to support campaigns.

Qualifications

• Proven experience developing high-quality long-form B2B and B2C content across complex topics and thought leadership.
• Exceptional writing and editorial skills with the ability to simplify complex topics without losing substance.
• Experience writing across sectors such as finance, insurance, technology, logistics or sustainability.
• Strong understanding of B2B audiences, brand positioning and commercial storytelling.
• Ability to move confidently between long-form editorial, campaign messaging and social content.
• Experience creating LinkedIn-first content and executive thought leadership.
• Strong attention to detail and editorial rigour.
• Comfortable working collaboratively within creative and strategic teams.

Responsibilities

• Lead the development of long-form B2B content including white papers, reports, website articles, feature articles, executive interviews and thought leadership
• Lead stakeholder interviews and insight gathering sessions to inform editorial narratives, campaign messaging and executive profiling
• Translate complex or technical subject matter into clear, engaging and commercially effective storytelling
• Ensure long-form content and website articles are written with SEO and GEO requirements in mind
• Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications
• Write campaign headlines, messaging frameworks and supporting copy across digital and social channels
• Plan and write social rollout content with a strong understanding of LinkedIn storytelling and executive profiling
• Work closely with strategists, creatives and client teams to shape campaign narratives from brief through to execution
• Support brands in developing more culturally relevant and contemporary B2B communications
• Collaborate with designers, motion teams and producers to bring editorial and campaign ideas to life across formats
• Contribute to pitches, campaign proposals and strategic narrative development

Skills

Long-form writing

Editorial skills

LinkedIn content

Collaboration

Attention to detail

Job description

eight&four is seeking a Mid-Senior Content / Copywriter with a strong background in long-form storytelling, thought leadership and strategic editorial content. You will craft white papers, executive interviews and articles, while shaping campaign messaging for B2B and B2C audiences.

Collaborating with strategists, editors and social teams, you will translate complex topics for finance, technology, logistics and sustainability, and create LinkedIn-first content to support campaigns.