B2B Content Writer (Marketing Executive)

dunnhumby; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in Customer Data Science is seeking a Marketing Executive (Content Specialist) to join their B2B Marketing team in London. The role involves creating compelling thought leadership content that engages current and new clients. Successful candidates will have a strong background in B2B marketing and content production in the retail or tech sectors.

Benefits

Flexible working hours

Birthday off

Qualifications

• Experience in B2B marketing, ideally in the retail, technology, or data sectors.
• Exceptional writing skills required.
• Experience in podcast or video production is advantageous.

Responsibilities

• Create and produce global thought leadership content.
• Maintain global content calendar and thought leadership plans.
• Track and measure performance of content.

Skills

B2B marketing

Content marketing

Writing skills

Data analysis

Podcast production

Video production

Job description

Marketing Executive (Content Specialist)

London

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

We are looking for a Marketing Specialist with skills in thought leadership content creation to join our B2B Marketing team. W orking with the Head of Content and PR, you will develop and promote a programme of compelling thought leadership content to connect and engage with existing dunnhumby clients and potential future clients. Focusing on retailer and CPG growth plans, issues and pain points, you will use primary research, case studies and expert opinion to create and deliver thought leadership and content campaigns to build external understanding of dunnhumby and our offerings and to support opportunity and revenue generation. We are looking for someone with strong B2B marketing background, who has managed content production for a retail, data or tech organisation.

Responsibilities:

• Create and produce global thought leadership content to support dunnhumby’s strategic priorities and corporate strategies.
• Create and maintain global content calendar and thought leadership plans.
• Work with internal and external subject matter experts, market teams and senior leaders to create and amplify content.
• Work with regional marketing and client teams to ensure content is coordinated with promotional campaigns
• Track and measure performance of content on an ongoing basis
• Ensure close relationship with Internal Communications to promote content internally and build network of global brand advocates.

Experience sought:

• Experience in B2B marketing, ideally in the retail, technology or data sectors, providing content ideation and creation, content marketing and sales collateral
• Exceptional writing skills
• Experience in data analysis an advantage
• Experience in podcast or video production an advantage
• Able to work independently in a global team

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

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Global Diversity and Inclusion Questions

At dunnhumby, we utilise our diversity of thought as our competitive edge .

We are proud of our diversity and committed to making dunnhumby an even more inclusive place to work that we can be proud of.

Our diversity and inclusion work is designed tocultivate a culture of belonging,where every dunnhumbian feels safe to bring their whole self to work, where everyone is welcome and we practice what we preach.

We have a full D&I strategy to implement this long-term behaviour change; in addition, we have five employee-led network groups to support colleagues in the areas of gender, sexual orientation, multiculturalism, mental health and wellbeing, and family.