B2B Content Marketing Manager

Wise; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Wise is seeking a B2B Content Marketing Manager to lead content strategies that position Wise as a premier financial solution for businesses. This dynamic role involves creating diverse content targeting startups and enterprises, collaborating with teams to amplify the Wise Business brand and drive customer engagement.

Qualifications

• Experienced in B2B roles, especially in the payments industry.
• Ability to create engaging content for business audiences.
• Strategic mindset aligning content with business goals.

Responsibilities

• Plan and create B2B content assets targeting decision makers.
• Identify content topics, source experts, and write engaging content.
• Generate varied content types for different marketing stages.

Skills

Content Marketing

Editorial Skills

B2B Marketing

Collaboration

Analytics

Education

Background in Business Journalism

Job description

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Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about and .

Job Description

What's the role?

Wise Business is entering an exciting new era. We’re looking for an experienced B2B Content Marketing manager to help position Wise as the best financial solution for businesses with global money needs and ambitions to scale fast. We’re looking for an editorial expert, with a knack for creating snappy headlines, engaging copy and thought leadership that stops business leaders in their tracks - and gets them clicking through for more.

You’ll be embedded in Wise’s Business marketing squad but will have the opportunity to work in a truly dynamic and cross-functional marketing team dedicated to the growth of Wise for Business.

You’ll get close to the audience you’re creating content for, gathering insights on what drives impact and what our customers need from an international business account. You’ll build on your learnings to conceptualise, produce and publish world-class content marketing that amplifies awareness for the Wise Business brand and helps generate new prospects.

You’ll work across a wide range of channels, from social media to white papers and video scripts to events content. You'll have the opportunity to flex your content skills to engage and convert our target audience segments for Wise Business, from startups to enterprise level across a growing range of verticals.

To create this world-class content, you’ll need to have your finger on the pulse with industry news and be instrumental in keeping the squad up-to-date with the latest trends from our target industries and competitors. This will inform our content strategy and position Wise as a thought leader and authority on driving growth and scaling internationally.

Key Responsibilities

Plan and create B2B content marketing assets targeting founders and key decision makers in fast-growing startups and small to medium sized businesses, with a focus on the SaaS, consulting and e-commerce industries.

Independently identify content topics and trends, source internal and external experts, and write content to meet content targets.

Create and grow a suite of content for business customer acquisition and our overall lead and demand generation efforts.

Generate assets for use across the Awareness and Consideration stages of the marketing funnel, including blogs, infographics, white papers, authoritative reports and thought leadership as well as webinars, videos and social media posts.

Work with our existing business customers to build case studies, testimonials and thought leadership.

Become a Wise product expert and help us showcase the value we can add to businesses across the world.

Collaborate with our SEO Content team on closing the gaps on our ownable topics with original, value-add content to complement our customer acquisition strategy.

Work with our embedded design team to effectively manage production of content marketing assets to ensure brand consistency and strategic alignment.

• Support our Business events team with content, scripts, email copy and editorial write ups to drive registration and conversion amongst our target audience.

Qualifications

A love of words and content marketing, naturally. Preferably with a business journalism or sponsored content background with best-in-class editorial skills.

Experience in B2B roles / payments industry and an interest in understanding the needs of (and how to speak to) financial professionals and business owners is essential. You should also be experienced in turning complex technological concepts into engaging, snappy, easy to understand content with a knack for tuning into the pain points and challenges of our target audience.

• Strategic mindset — you’re able to align content strategies and plans to business objectives with proven success. You should also have experience writing or creating content for business audiences, and have a sense of what makes them tick and click.
• Independent planner — you’re able to work autonomously; by this we mean you’re self-sufficient and can independently plan and validate your own ideas. You’ll be supported by our business content team but will be expected to be able to review, edit and proofread your own and others’ work, as well as sharing ideas with the wider business marketing squad.
• Collaboration — an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines.
• Experience creating a broad range of assets — ability to create different content types on a monthly cadence, at pace. You’re able to repurpose and slice content up into relevant formats to suit specific channels.
• Process driven — You might also have worked with a freelancer network to scale up efforts in addition to your own writing (and have great processes to prove it).
• Analytics and Measurement — E xperience with business intelligence or analytics tools and understanding how to monitor the performance of your content is not essential but is a nice to have.

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit.

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