- B2B Content Marketing Lead

Newsflare; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading media tech company is seeking a B2B Content Marketing Lead to shape and drive their content marketing strategy. The role involves creating impactful content, collaborating with sales and marketing teams, and optimizing strategies for brand awareness and engagement. Candidates should have proven experience in B2B content marketing, strong writing skills, and familiarity with analytics tools. This hybrid position requires 3 days a week in the London HQ, offering a competitive salary and the opportunity to build a team.

Benefits

Competitive salary

High-impact role

Opportunity to build a team

Supportive team environment

Qualifications

• Proven experience in B2B content marketing, ideally in media, SaaS, or content tech.
• Strong writing and editing skills to craft content that converts.

Responsibilities

• Own and evolve B2B content marketing strategy aligned with sales goals.
• Develop high-performing content across various formats.
• Track and report on content performance metrics.

Skills

Content Strategy

Brand Storytelling

SEO

Writing

Editing

Tools

HubSpot

GA4

Tableau

Job description

B2B Content Marketing Lead

Hybrid (3 days/week in London HQ)\

Who We Are

At Newsflare, we believe in the power of real stories. Our platform connects everyday filmers with global publishers, TV producers and brands, helping creators share extraordinary moments - and get paid for it. So far, we've paid out over $20M to our community and are just getting started.

Our mission: “Connect storytellers with extraordinary moments captured by you.”
Find out more: Watch Here

Where You Come In

We’re looking for a Content Marketing Lead to shape and drive our B2B content marketing strategy, positioning Newsflare as the go-to source for licensable viral videos among social publishers, TV production companies, brands, and creative agencies.

Based in our London HQ 3 days a week, you’ll create and execute impactful content strategies that build brand awareness, drive engagement, and help convert prospects across key sales verticals. You’ll collaborate with sales, data, and growth marketing teams to tell powerful stories that resonate with our B2B audiences and help generate a high-value sales pipeline.

What You’ll Do:

• Own and evolve our B2B content marketing strategy, aligned with sales goals and customer insights.

• Develop high-performing content across formats—case studies, landing pages, thought leadership, video, blogs, webinars, and more.

• Collaborate with growth marketing to distribute content across paid, owned, and earned channels.

• Create editorial calendars and messaging frameworks that support full-funnel campaigns.

• Optimise content using SEO, engagement metrics, and A/B testing.

• Partner with Sales to support email campaigns and sequences, as well as supporting the creation of sales enablement materials.

• Track and report on content performance (MQLs, engagement, conversions, etc.).

What Success Looks Like (First 6 Months)

• You’ve identified our most promising content opportunities and developed a clear, test-and-learn framework to explore them. We’ve seen our first major content-driven wins and gained sharper insight into what’s resonating — and what’s not — across the funnel.

• You’ve connected the dots from brand awareness to conversion, aligning content with every stage of the buyer life cycle. A closed-loop feedback system is now in place, allowing us to continuously refine messaging based on real performance data.

• You’ve helped increase lead volume and quality by creating high-impact content tailored to our ICPs, and improved efficiency by repurposing and distributing content strategically.

• You’ve implemented meaningful reporting dashboards to track content performance, attribution, and influence on pipeline and revenue.

• You’re now recognised across the business as the go-to expert for content strategy, brand storytelling, and audience engagement.

About You

You’re a creative, data-informed marketer who knows how to turn complex ideas into compelling content. You get the world of social video and understand how content drives results..

What You Bring:

• Proven experience in B2B content marketing, ideally in media, SaaS, or content tech.

• A deep understanding of content strategy, brand storytelling, and SEO best practice.

• Strong writing and editing chops—you know how to craft content that converts.

• Experience collaborating with sales, performance marketing, and product teams.

• Familiarity with tools like HubSpot, GA4, Tableau and content analytics platforms.
  

What You’ll Get

• A high-impact, high-ownership role in a fast-growing media tech company.

• Competitive salary.

• You will have a key role in the company and will report to the CEO. We envisage the role will be building out a team in due course.

• Hybrid model: 3-days-a-week at our London HQ.

• The chance to shape how user-generated video is monetised effectively at scale.

• A smart, ambitious, and supportive team that’s building something meaningful.
  

Our Commitment to Inclusion

We’re committed to building a team where everyone feels welcome and supported, regardless of race, gender, age, religion, identity, or background. If you need accommodations during the process, just let us know.