B2B and Product Marketing Director

Visa; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading payment technology company in London is seeking a B2B Marketing Manager to lead marketing strategies, enhance client engagement, and drive growth. The ideal candidate will have a strong background in account-based marketing and demand generation within financial services or SaaS industries. This hybrid role offers opportunities for professional growth and collaboration across functional teams.

Qualifications

• Proven ability to drive demand and revenue growth through integrated marketing programs.
• Excellent written and verbal communication skills with the ability to influence cross-functional teams.
• Strong analytical skills with experience in marketing performance reporting.

Responsibilities

• Lead the development and execution of B2B marketing strategies.
• Drive Account-Based Marketing (ABM) strategies for high-value accounts.
• Establish and manage robust reporting mechanisms for marketing activities.
• Collaborate with Sales teams for effective lead management.

Skills

B2B Marketing experience

Account-based marketing

Analytical skills

Written and verbal communication

Education

Bachelor’s degree in business or marketing

MBA preferred

Job description

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

• Lead the development and execution of B2B marketing strategies that differentiate our Visa Commercial Solutions offerings, communicate value to our clients, and drive measurable outcomes across the segment.
• Develop impactful nurture programs to improve conversion rates from leads to opportunities. Oversee the creation of digital content , site development, and global rollout to optimize client engagement and lead generation across multiple channels
• Drive Account-Based Marketing (ABM): Develop and execute targeted ABM strategies for high value accounts and priority industry verticals, partnering with sales and client teams to deliver personalized, insight-driven campaigns that accelerate growth.
• Champion Customer Insights: Lead the collection and analysis of market research, competitive intelligence, and voice of customer data to inform marketing strategy, refine messaging, and identify emerging client needs and opportunities.
• Case Studies & Success Stories: Accelerate the development and deployment of impactful case studies, ensuring a consistent and compelling approach to sharing client successes internally and externally.
• Drive thought leadership initiatives to position Visa Commercial Solutions as an industry leader, collaborating with key stakeholders to showcase our expertise and value to clients.
• Collaborate closely with the Sales teams for granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.
• Cross-Functional Alignment: Collaborate seamlessly with Product, Customer Success, Compliance, and regional teams to ensure marketing programs align with product launches, client onboarding, retention initiatives, and regulatory standards.
• Performance Reporting: Establish and manage robust reporting mechanisms for marketing activities. Provide actionable insights to measure effectiveness, optimize campaigns, and inform leadership decisions.
• Manage the marketing budgets for your customer segment, strategically allocating resources to maximize ROI and achieve business objectives. This includes managing strategic partners, approving production costs, and planning campaigns to optimize investments.
• Inspire, mentor, and lead a high performing team, fostering a collaborative and innovative culture that encourages continuous learning and professional growth.
• Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills.

Qualifications

• Bachelor’s degree in business or marketing. MBA preferred.
• B2B Marketing experience
• Proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
• Expertise in account based marketing, campaign management, and event marketing.
• Strong analytical skills with experience in marketing performance reporting and data-driven decision making.
• Excellent written and verbal communication skills, with the ability to influence and inspire cross functional teams.
• A great team member who adds energy, ideas and fun to our team and corporate culture
• Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world

Additional Information

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

All your information will be kept confidential according to EEO guidelines.