Audio, Entertainment and GTM Director

Global; London; On-site; GBP 90,000 - 130,000; Full time

Job summary

A leading company in the media landscape is seeking an experienced Director of Commercial Marketing to shape their go-to-market strategies across B2B audiences. This pivotal role will involve leading strategic marketing initiatives and enhancing the visibility of their Audio portfolio. The successful candidate will drive meaningful change and influence commercial success while managing a high-performing team.

Qualifications

• Experience as a senior commercial/marketing leader in B2B environments.
• Deep understanding of the UK media agency ecosystem.
• Proven success marketing to senior client-side marketing directors.

Responsibilities

• Define and lead Global’s UK go-to-market strategy.
• Own end-to-end marketing for Global’s Audio portfolio.
• Manage the UK National Marketing budget and performance tracking.

Skills

Strategic Thinking

Leadership

Collaboration

Financial Acumen

Communication

Job description

Accepting applications until: 18 July 2025

Job Description

Your Role: Audio, Entertainment > M Director, Commercial Marketing

As the Audio, Entertainment & GTM Director, Commercial Marketing at Global, you will:

Be a senior strategic leader ready to shape how Global goes to market in the UK, working at the heart of our commercial marketing function. This role reflects the evolution of the Commercial Marketing team over recent years, from being mainly delivery-focused to adding more strategic value and influencing at more senior levels.

Acting as the right hand to the Director of Commercial Marketing, you’ll own the national go-to-market strategy across B2B audiences – specifically focusing on senior planning teams within the UK’s major media agencies (e.g., Omnicom, WPP, Publicis), marketing decision-makers within top UK advertisers, and Global’s own sales team.

You’ll play a critical role in positioning Global’s audio and outdoor propositions as modern, essential, and high-ROI choices in an increasingly competitive media landscape.

This is a unique opportunity to shape the strategic marketing direction of one of the UK’s most influential media portfolios. You’ll join a high-impact team at a pivotal moment, with the autonomy to drive meaningful change and influence future commercial success.

Key Responsibilities

Strategic Planning & Activation

• Define and lead Global’s UK go-to-market strategy—ensuring all B2B marketing is insight-led, measurable, commercially aligned, and shaped by regular external feedback from clients, partners, and the market.
• Own end-to-end marketing for Global’s Audio portfolio—including radio brands, DAX, podcasts, and emerging offerings such as Retail Media and data partnerships—ensuring each product is positioned to drive growth, industry relevance, and competitive differentiation.
• Champion a more strategic go-to-market approach—focusing on key client growth and defend priorities, unlocking sector-specific opportunities, and responding in real-time to cultural, trade, and category trends, while maintaining a customer-focused lens and actioning market insights to stay ahead.
• Partner with the Head of Product Marketing to elevate Outdoor’s industry visibility—through curated event presence, thought leadership, and strategic trade press.
• Lead Global’s awards programme—selecting the right opportunities, managing a matrix team to deliver impactful entries, and aligning to brand goals, within budget.
• Launch and grow a sub-brand for Outcomes & Effectiveness in partnership with the Insight & Outcomes team—positioning Global as a performance-focused media owner to rival digital platforms over a 1–3 year horizon.
• Embed a transformation mindset—leveraging AI to improve campaign speed, automate admin tasks, and enable a smarter, faster marketing function.

Budget, Reporting & Commercial ROI

• Own the UK National Marketing budget—leading annual planning, monthly forecasting, and spend reviews in partnership with Finance.
• Build a strong performance tracking rhythm—linking budget to results across the commercial funnel, from awareness to adoption.
• Ensure all activity is outcome-oriented, commercially justified, and strategically prioritized, with an evolving action plan based on external performance insights and market dynamics.

Industry Partnerships & Influence

• Lead marketing strategy for industry bodies (e.g., IAB, ABTA, WARC, Radiocentre)—ensuring Global is seen as a category leader and policy shaper.
• Evaluate and evolve sponsorships and memberships—prioritising strategic alignment, customer relevance, and tangible business impact.

Internal Engagement & Communication

• Deliver internal briefings, showcases, and campaigns to align commercial teams and create momentum behind go-to-market plans that are informed by external market feedback and customer needs.
• Maintain a unified marketing calendar—creating visibility and coordination across campaigns, launches, and external activations.
• Manage and optimise Audio assets on the Commercial Hub—driving engagement through continuous improvement and automation.

Leadership & Collaboration

• Act as Deputy to the Director of Commercial Marketing—offering strategic counsel and representing the team at senior levels.
• Lead, coach, and empower a high-performing team—embedding clear priorities, strong planning discipline, and commercial thinking.
• Establish a campaign rhythm that values delivery, measurement, and continuous learning from both internal outcomes and external market insight.
• Collaborate cross-functionally with Insight, Strategy, Client Planning, and Sales—ensuring all marketing is rooted in audience intelligence, customer relevance, and sector trends.

What You’ll Love About This Role

Think Big: Influencing how every product in Global’s market-leading Audio portfolio goes to market, and how our proposition should evolve to compete

Own It: Take clear ownership with confidence and care. Lead thoughtfully, make informed decisions, and be accountable for delivering meaningful results.

Keep it Simple: Learning where to focus to drive the biggest impact

Better Together: Leading a team to be individually brilliant and stronger than the sum of their parts

What Success Looks Like

In your first few months, you’ll have:

• Introduced yourself and your new team to senior stakeholders across Commercial and Editorial to kick-start fresh ideas and new ways of working
• Undertaken a SWOT analysis, using valuable feedback from your industry network
• Played a huge role in launching new Audio products to new sections of the market
• Got a good understanding of your team’s capabilities and soft/hard skill development

What You’ll Need

• Experience as a senior commercial/marketing leader with a track record of shaping go-to-market strategies in B2B environments – ideally within media, advertising, or digital platforms.
• Deep understanding of the UK media agency ecosystem and experience engaging with senior planners and strategists.
• Proven success marketing to senior client-side marketing directors with a focus on brand, media, or innovation.
• Strong financial acumen with demonstrable experience managing budgets.
• Significant experience leading teams, exhibiting role model behaviour, creating an environment of psychological safety and inspiring more strategic thinking in executional teams
• Strategic thinker with a bias for insight, structure, clarity and action – someone who’s not afraid to pause, reassess, and change direction when it’s the right thing to do.
• Exceptional communicator and collaborator who thrives in cross-functional environments.
• Passionate about the role of audio and outdoor in the modern media landscape – and excited to elevate Global’s relevance and distinctiveness in both.
• Coaching and Development: Nurturing talent by empowering and guiding individuals to unlock their potential
• Building Trust: Creating and maintaining an inclusive environment where diverse views and experiences are welcomed and celebrated in your team