Audience Science Manager

GroupM; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global media investment management company in London is looking for an Audience Science Manager to lead advanced audience planning and insights. The ideal candidate will have experience managing demand generation campaigns and expertise in behavioral data. This role involves close collaboration with campaign teams and requires strong analytical skills and stakeholder management. Competitive opportunities for growth and a positive work environment await you.

Qualifications

• Ambitious, creative, and a strong storyteller.
• Organizational skills to manage multiple projects.
• Ability to work independently to deadlines and KPIs.

Responsibilities

• Create and own the approach to advanced audience planning.
• Develop hypotheses using various data sources.
• Measure audience performance against KPIs.

Skills

Demand generation campaigns management

Consumer understanding

Behavioral and contextual data expertise

Stakeholder management

Analytical approach

Tools

Google DV360

Amazon DSP

Google Analytics

Job description

About Wavemaker

We believe there is always a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name reflects our mission and method. To make waves, you need to be provocative and fearless. We do our best work for brave brands and people who seek challenges to go further and faster. We know it's not easy, but if it's in you, we will help bring it out.

Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• Deep knowledge of our clients' business
• Confidence to challenge the status quo
• Support to go further than we thought possible

We are part of GroupM, WPP's global media investment management company. Discover more at wavemakerglobal.com, Twitter, and LinkedIn.

Job Title: Audience Science Manager

Audience Science:

At the heart of Audience Science is the global mission to promote best practices for understanding people through digital signals.

We believe that with increasing digitization of media, it's imperative that our clients leverage technology, content, and behavioral data. Our global team works to maximize insights from data, enabling more personalized and effective marketing campaigns. Focus areas include:

• Audience strategy, planning, and development for automated media investment deployment.
• Creating audience insights using 1st, 2nd, and 3rd party data to build customer segmentations and insights.
• Developing data partnerships and integrations to deliver unique benefits to clients.

Role context:

This role primarily supports advanced custom audience planning, strategy, and production for WM Worldwide's Audience Science Team, working with an industry-leading CPG client. The person will work closely with campaign leads across client brands, developing strategic audiences based on insights from market research, social listening, and data partners to build brand awareness and drive engagement across digital channels.

We seek a highly detailed, outcome-oriented individual to lead insights and hypotheses creation for new audience segments. Daily tasks include working with campaign teams to understand consumer behavior, uncover niche interests and motivations, and translate growth opportunities into digital signals for activation by the central team.

The Audience Science Manager will:

• Create and own WM Worldwide’s approach to advanced audience planning and creation.
• Develop hypotheses using multiple data sources, historical performance, and purchase history.
• Translate hypotheses into insights about passion points, interests, and online behaviors for segmentation.
• Validate and enrich behavioral data to form high-affinity audience clusters, feeding insights into creative teams.
• Build or push custom audiences into paid media platforms (e.g., DV360, TTD, Amazon DSP, Meta, Google Ads) and collaborate with activation partners on targeting tactics.
• Ensure audience performance is measured against KPIs during and after campaigns.

Required skills and experience:

The ideal candidate is ambitious, creative, and a strong storyteller. Organizational skills are essential to manage multiple projects and meet deadlines. A highly analytical approach to developing audience segments and forecasting outcomes is required.

You should have a solid marketing understanding and experience translating data-driven insights into addressable segments.

• Experience managing demand generation campaigns from start to finish.
• Strong consumer understanding skills.
• Expertise in audience creation using behavioral and contextual data.
• Experience with marketing platforms (e.g., Google DV360, TTD, Amazon DSP).
• Knowledge of Google marketing platforms and Analytics is preferred.
• Strong stakeholder management skills with marketing, tech, or product teams.
• Relevant industry experience, especially in similar companies, is a plus.
• Ability to work independently to deadlines and KPIs.

Attributes:

• Genuine interest in digital advertising/media/marketing.
• Organized, systematic, and proactive.
• Collaborative and able to align with team goals.
• Innovative and open to new ideas.
• Diverse and inclusive mindset.
• Results-driven with a pragmatic approach.
• Highly motivated with a positive attitude.
• Excellent communication and prioritization skills.

Please note: This is a UK-based role and requires individuals to have the right to work in this location.

www.wavemakerglobal.com