Audience Operations Manager

Job Description

This job is with BBC, an inclusive employer and a member of myGwork – the largest global platform for the + business community. Please do not contact the recruiter directly.

PACKAGE DESCRIPTION:

Job Reference: 22499
Band: C
Salary: Between £40,000 and £50,000 plus London Weighting £5,319, depending on skills and experience.
Location: Office Base is London TVC (This is a hybrid role, and the successful candidate will balance office working with home working).

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Eastenders, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of bbc.com, the widest-read English news website in the world; and the UK's largest distributor of British content.

ABOUT DIGITAL NEWS AND STREAMING

The Advertising Product team, within the Digital News and Streaming group, owns all ad product decisions across formats, audience segmentation, demand partnerships, and the technology needed to deliver ads effectively. The team collaborates with UX, design, content, and commercial teams as well as technical units to ensure the delivery of premium ad products globally.

THE ROLE

We are looking for a Data Manager to join our team and help shape and deliver our commercial audience segmentation, reporting, analysis, and yield.
The role will assist in setting up accurate ad delivery to audiences across various media platforms, including web, app, and video/audio variants. Additionally, it involves developing targeting capabilities, creating audience segments, reporting, and analytics.
This role will focus primarily (75%) on data analysis and reporting, with the remaining (25%) supporting wider initiatives of the Inventory & Yield Management team.

WHAT DOES IT TAKE?

Essential Criteria:

• Ability to apply industry knowledge, market awareness, audience research, and analytics insights to ad product strategy and planning.
• Extensive knowledge of the advertising ecosystem, with a particular focus on creation and curation of audience cohorts.
• Proficiency in SQL/Data Warehouse extraction for data analysis and advanced Excel skills.
• Comprehensive understanding of DMP technologies, ideally Permutive, and Google Ad Manager with advanced targeting capabilities.
• Familiarity with A/B testing methodologies to optimize audience segments.

Desirable Criteria:

• Experience in audience segmentation and targeting across global markets.
• Familiarity with Python or other data visualization tools for creating advanced analytics reports.
• Knowledge of GDPR regulations and their implications for digital advertising strategies.
• Strong problem-solving skills with a proactive approach to identifying and resolving issues.
• Excellent communication skills, with the ability to collaborate effectively across multiple teams and stakeholders.
• Background in media, broadcasting, or digital news environments.

LIFE AT BBC STUDIOS

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours here.

The BBC is committed to building a culturally diverse workforce, that represents the audiences we serve, and encourages applications from candidates from any background, especially people from diverse communities. Equity of opportunity is important to us, and we endeavour to make our processes equal, fair and meritocratic for everybody.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group's science-based Net Zero targets.

We are proud to share that we are a Level 2 Confident Employer and if you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk.

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?

• We offer a competitive salary package.
• Flexible 35-hour working week for work-life balance.
• 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days.
• Parental leave for new parents, regardless of gender, of up to a year with 18 weeks fully paid.
• A defined contribution pension scheme with employer contributions up to 10%; and life assurance (at 4 times annual salary), eligibility for discounted dental, health care, gym and much more through salary sacrifice.
• Excellent career progression - access to courses, webinars, workshops and the opportunity to work in different areas of the organisation.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.