Audience Editor

The Mirror; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Pension contribution matching

Private healthcare

Healthcare cash plan

Job summary

The Mirror is seeking an adaptable Audience Engagement Producer to grow our digital readership. You will identify opportunities across platforms, tailor content for social, newsletters and direct messaging, and drive engagement while mentoring other producers.

This home-and-hub role is London-based (Canary Wharf) with a 5-on-7 rota, offering benefits and a supportive environment committed to inclusive storytelling and proactive audience growth.

Qualifications

• Adaptable audience advocate with excellent communication skills and newsroom writing experience.
• Strong track record of expanding digital reach across platforms and channels.
• Experience growing audiences via social, newsletters or SEO.

Responsibilities

• Identify key audience opportunities, new growth areas, and off-platform channels to reach readers and expand registered users.
• Package content tailored for specific platforms to drive engagement across social media, newsletters, and direct messaging.
• Set growth principles, mentor Engagement Producers, and provide management and performance support.
• Manage social channels, curate newsletters, and lead distribution tasks and newsroom projects.
• Collaborate across departments and support a diverse, high-performance team.

Skills

Audience engagement

Newsroom writing

Social media strategy

Newsletter optimization

Team coaching

Education

NCTJ or equivalent qualification

Deep knowledge of media law

Job description

Job Description

What will the role involve?

• Identify key audience opportunities, new growth areas, and off-platform channels to reach readers and expand registered users.
• Package content tailored for specific platforms to drive maximum engagement across social media, newsletters, and direct messaging.
• Set and uphold growth principles, mentor Engagement Producers, and provide management, guidance, and performance support where required.
• Manage social channels, curate newsletters, and lead high-priority distribution tasks and newsroom projects at short notice.
• Provide cover for colleagues, collaborate across departments, and help foster an inclusive, high-performance work environment.

This is a home and hub based role linked to our London hub, we are therefore open to candidates based in or able to commute to Canary Wharf. You will be working 5 days over a 7-day rota (including weekends and Bank Holidays).

Qualifications

Who are we looking for: We are seeking an adaptable audience advocate with excellent communication skills, newsroom writing experience, and a strong track record of expanding digital reach.

• NCTJ or equivalent qualification.
• Deep knowledge of media law.
• Strong understanding of social media platforms, newsletters, and audience engagement best practices.
• Newsroom writing experience with a passion for local and national digital storytelling.
• Track record of growing and engaging audiences across social, newsletter, or SEO channels.
• Proven ability to adapt to changing audience trends and business priorities, with strong line management and coaching skills if managing team members.

Additional Information

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Private healthcare
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Financial Wellbeing – Access Stream, our app for managing your finances, pay, rewards and benefits all in one place
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest‑free loans - including for season tickets and technology.

If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying.

We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.