Audience Data Growth Manager

Hearst UK; Greater London; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Specsavers eye care

Health Cash Plan

Cycle to Work

Location Flex

Holiday Exchange

Charity Day

Hearst ERG Groups

London employee discounts

Job summary

Hearst UK in London seeks an Audience Data Growth Manager to expand the contactable audience across its brands. You will identify, test and scale data acquisition opportunities while balancing volume, quality and cost-efficiency. You’ll own the roadmap for audience growth initiatives and ensure alignment with downstream goals.

You’ll work with CRM, analytics, engineering and product teams to ensure data capture, flow, and governance are effective and well-documented.

Qualifications

• Proven experience in data acquisition for media or subscription businesses.
• Strong understanding of digital marketing channels and performance optimization.
• Experience with CRM data capture, data pipelines, feeds, APIs or SQL.

Responsibilities

• Own and deliver strategies to grow the audience data across Hearst UK's brands.
• Test and scale data acquisition channels balancing volume, quality and cost.
• Collaborate with CRM, subscription marketing, analytics, engineering and product teams.

Skills

Lead generation

Audience growth

Data-driven marketing

Stakeholder management

Tools

CRM systems

SQL

APIs

Data pipelines

Job description

Job Description

We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content - we shape culture.

Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives. We're proud of our heritage - but even more excited about making history.

Hearst UK operates an in office policy with flexible Friday's. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.

Salary - £45,000-£55,000 - Salary is dependent on experience and will be assessed in line with the candidate's skills, knowledge, and relevant expertise

The Role...

We're looking for an Audience Data Growth Manager to drive the expansion of Hearst UK's contactable audience database. This role is focused on acquiring high-quality, permissioned consumer data to support subscription growth and wider marketing activity across our portfolio of brands.

You’ll sit at the intersection of marketing, partnerships, and performance, identifying, testing, and scaling new data acquisition opportunities while balancing volume, quality, and cost-efficiency. You’ll own the roadmap for audience growth initiatives and ensure alignment with downstream conversion goals.

You’ll also act as the go-to expert on audience data flows across the business, developing a deep understanding of data sources and feeds, proactively monitoring performance and quality, and working closely with engineering and product teams to ensure integrations are implemented, maintained, and optimised effectively.

Main Duties...

• Own and deliver strategies to grow Hearst UK's database of contactable leads, identifying, testing, and scaling acquisition channels across partnerships, affiliates, co-registration, competitions, and paid media
• Optimise lead generation performance through a structured test-and-learn approach, balancing volume, quality, cost-efficiency, and downstream conversion impact
• Collaborate closely with CRM, subscription marketing, brand, analytics, engineering, and product teams to ensure data capture, flow, and usage are aligned and effective
• Manage external partners, agencies, and data providers while ensuring all activity complies with GDPR and internal governance standards
• Develop and maintain expert knowledge of audience data sources, feeds, and pipelines, ensuring data is accurate, reliable, well-documented, and effectively integrated
• Proactively monitor data performance and quality, identifying anomalies, troubleshooting issues, and driving continuous improvement

Success in this role looks like:

• Consistent growth in high-quality, contactable audience data
• Improved efficiency and effectiveness of acquisition channels
• Clear downstream revenue impact through strong collaboration with marketing and brand teams
• Data feeds and sources that are accurate, reliable, and proactively managed, with issues resolved quickly

What We Are Looking For...

• Proven experience in data acquisition, lead generation, or audience growth, ideally within media, publishing, or subscription environments
• Strong understanding of digital marketing channels, performance optimisation, and a commercial mindset balancing scale, efficiency, and quality
• Experience working with CRM systems, data capture processes, and ideally data pipelines, feeds, APIs, or SQL
• Analytical mindset with a clear test-and-learn approach and ability to evaluate performance and inform investment decisions
• Strong stakeholder management and collaboration skills, with the ability to work effectively across marketing, analytics, engineering, and product teams
• Good understanding of GDPR, data privacy, and governance best practice
• Desirable: experience in subscription or recurring revenue models, partnerships/affiliate or co-registration models, portfolio/multi‑brand environments, and exposure to propensity modelling

Benefits...

(Your benefits at Hearst UK are more than just extras‑they’re tools to help you thrive in every part of life.)

Hearst Exclusives - Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care, a company‑funded Health Cash Plan, and access to mental health support.
• Get active and stress‑free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in - one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we're working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.