Audience Data Analyst - 12 Month Maternity Cover

Reach plc; England; Remote; GBP 27,000 - 33,000; Full time

Benefits offered by this job

25 days' holiday plus bank holidays

Fully remote work setup

Extra paid leave for volunteering

Bonus scheme

Retirement savings with matching contributions

Healthcare cash plan

Car lease scheme

Wellbeing support

Employee discounts

Interest-free loans for season tickets

Job summary

A leading media organization is seeking an Audience Data Analyst to join their remote team. This role includes identifying and activating audience data across digital platforms, supporting advertising campaigns, and providing data insights to drive commercial opportunities. Ideal candidates should be proficient in data analysis and comfortable creating presentations. A competitive salary and comprehensive benefits are offered.

Qualifications

• Effective in managing and manipulating large data sets.
• Experience in a consultative role while presenting data solutions.
• Capable of working collaboratively in a team environment.

Responsibilities

• Identify, capture and activate data across digital properties.
• Respond to briefs for advertising campaigns and assist in sales pitches.
• Manage data requests and create reports to support business and accounts.
• Adopt a consultative approach in creating bespoke data solutions.

Skills

Strong numerical skills

Proficient with spreadsheets

Ability to create presentations

Attention to detail

Hunger to learn

Tools

Google Analytics

Digital analytics programs

Job description

About this role

Are you interested in growing your career in Analytics? Are you passionate about media and advertising? We’re looking for an Audience Data Analyst, perhaps this might be the right role for you! We’re looking for a new addition to join our team on a 12 month maternity cover contract. This will be a remote, UK based position joining the Reach Data Strategy & Performance Media Department to utilise Reach audience data for commercial goals. This is a truly unique opportunity to step into an Analytics role and expand your experience in a highly desirable industry.

Perhaps you’re a recent graduate looking to break into a Data Analyst career, or an existing Analyst seeking something fresh and exciting. In a nutshell, our Audience Data Analyst will identify, capture and activate data across our digital properties, creating new commercial opportunities and media upsell opportunities. You’ll work closely with digital sales teams, responding to briefs for advertising campaigns and accompanying account managers on sales pitches with leading agencies and advertisers, to provide specialist audience data knowledge. You’ll manage output of day to day data requests and queries, which include manipulating multiple data sets and creating reports to support the business and client accounts.

You will adopt a consultative approach to analysing a client and create a data solution bespoke for each advertiser’s needs, and will present ideas and use data to outline a comprehensive digital sales story.

What you need to be successful

Whilst a background in digital advertising data analytics is advantageous, it is not required to be successful in this role. It is more important to us that you have a hunger to learn new skills, are a numbers person able to work with spreadsheets and across large data sets, and have a knack for creating presentations, with the confidence to present in front of clients and internal stakeholders. We will provide you with all of the training & tools you need to be successful.

The ideal candidate will be passionate about digital technology, hyper organised with excellent attention to detail, and able to work in a collaborative team environment. You’ll be a spreadsheet wizard and will be comfortable synthesising large data sets, ideally with experience using a DMP (although this is not essential). Experience with Google Analytics or other relevant digital media and advertising analytics programs would also be a big plus.

How we’ll look after you

We are offering up to £30,000 DOE for this position. We take good care of our people and offer a range of benefits, including:

• 25 days' holiday (plus bank holidays), with extra days after three, five and 10 years; option to buy additional holiday.
• Fully remote contract and full work from home setup.
• Extra paid leave to volunteer for a cause close to your community or heart.
• Big moment day – an extra day’s paid leave for a moment that matters to you (e.g., wedding, moving house, new family member).
• Bonus scheme – stake in our success and potential to increase annual earnings.
• Retirement savings – we’ll match company pension contributions up to 6% via salary sacrifice.
• Supportive policies to support flexible work, inclusion and progression.
• Healthcare cash plan for medical expenses and fast access to doctor’s appointments.
• Car lease scheme with salary sacrifice for electric or hybrid cars.
• Wellbeing support, including a 24/7 assistance programme for you and your family.
• Discounts, including 15% off with Reach’s online marketplace, Yimbly.
• Interest-free loans for season tickets and technology.

About Reach

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live. We’re home to more than 120 brands, including the Mirror, Express, Daily Star, Daily Record and local titles like MyLondon, BelfastLive, and the Manchester Evening News, with reach across the UK and beyond.

We’re Britain and Ireland’s largest commercial news publisher, reaching around 70% of the UK's online population and 100 million social followers worldwide. We’re committed to an inclusive workplace where every background is respected and every day is a day to explore.

Your story, with Reach

As a modern media organisation, we’re more than just news. We rely on a wide range of people and skills to serve diverse audiences, customers and communities. We’ll help you build a career that works with your life while giving you space to create and grow.

Requirements and responsibilities

Responsibilities

• Identify, capture and activate data across Reach’s digital properties to create commercial opportunities and media upsell opportunities.
• Respond to briefs for advertising campaigns and assist account managers on sales pitches with leading agencies and advertisers, providing specialist audience data knowledge.
• Manage day-to-day data requests and queries; manipulate multiple data sets and create reports to support the business and client accounts.
• Adopt a consultative approach to analysing clients and create bespoke data solutions; present ideas and outline a comprehensive digital sales story.

Qualifications / skills

• Hunger to learn, strong numerical skills, proficient with spreadsheets, and ability to create presentations with confidence to clients and internal stakeholders.
• Hyper organised with excellent attention to detail; capable of working in a collaborative team.
• Proficiency with data analysis tools; experience with Google Analytics or other digital analytics programs is a plus.

Additional information

Reach plc believes diversity brings benefits for our customers and our people. We are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

Seniority level
Mid-Senior level

Employment type
Full-time

Job function / Industry
Data Analyst, Book and Periodical Publishing