Audience and Programmatic Analyst

Channel 4; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Channel 4 is seeking a data-driven Audience and Programmatic Analyst to enhance audience strategies and optimize performance across digital media. The role requires a strong understanding of audience segmentation and the programmatic landscape while collaborating with internal and external partners.

Qualifications

• Experience in ad sales and technology is crucial.
• Strong attention to detail required for managing audience segments.
• Ability to work independently and prioritize tasks effectively.

Responsibilities

• Build and manage audience segments using data.
• Develop strategies to optimize campaign performance.
• Collaborate with sales and operations teams to achieve objectives.

Skills

Data analysis

Audience segmentation

Communication

Tools

Spreadsheets

Data platforms

Job description

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Audience and Programmatic Analyst, London

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 587a708296de

Job Views: 5

Posted: 02.07.2025

Expiry Date: 16.08.2025

Job Description:

We are looking for a data-driven, strategic, and curious Audience and Programmatic Analyst to join our growing digital team at C4. The role involves developing data-backed audience strategies to improve performance across our digital media ecosystem. The analyst will work on our attribution solutions, optimize programmatic strategies, and collaborate with various internal and external partners.

The candidate will manage audience segments, provide strategic insights, enhance attribution models, and analyze ad server data to identify opportunities. Building strong relationships with data and programmatic partners is essential, as is supporting day-to-day PMP campaigns and collaborating with sales and operations teams.

Key Responsibilities:

• Build and manage audience segments using first, second, and third-party data.
• Develop audience strategies for campaigns and evaluate performance.
• Enhance attribution solutions and analyze performance data for insights.
• Maintain relationships with data and programmatic partners.
• Optimize workflows to maximize yield and operational efficiency.
• Collaborate with sales and operations teams to meet objectives.

Job Factors:

Technical & Professional Skills:

• Understanding of audience segmentation and programmatic landscape.
• Data analysis and interpretation skills.
• Effective communication with technical and non-technical teams.

Autonomy & Judgment:

• Ability to work independently and prioritize tasks.

Relationship Management:

• Leadership in cross-functional projects and stakeholder engagement.

Problem Solving & Business Impact:

• Resolve technical issues and monitor campaign accuracy.

Essential Skills & Experience:

• Proficiency in spreadsheets, data platforms, and programmatic ecosystem.
• Experience with ad sales, ad technology, and multi-screen delivery.
• Strong attention to detail and account management skills.