Athlete Marketing Manager

Red Bull Gruppe; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading beverage company is seeking an Athlete Marketing Manager in London. This role involves managing athlete marketing programs, forging strategic partnerships, and ensuring effective brand communication. Ideal candidates will have a strong background in sports marketing and project management, along with excellent communication skills. A passion for sports and creativity in marketing are key to success in this role.

Benefits

Diverse workforce

Active engagement in sports culture

Qualifications

• Previous experience in Sports Marketing, ideally with athlete marketing exposure.
• Strong influencing skills with experience engaging diverse stakeholders.
• Ability to work cross-functionally and manage multiple projects.

Responsibilities

• Manage a portfolio of athletes and ensure alignment with brand values.
• Negotiate athlete contracts and set performance goals.
• Develop and execute unique promotional ideas for athlete branding.

Skills

Sports Marketing

Project Management

Communication

Creativity

Job description

RedBull UK is currently recruiting for a Athlete Marketing Manager to be based in London, UK.

This role drives and manages RedBull UK's Athlete Marketing programme, showcasing that RedBull is the brand that truly Gives Wings to the world’s most exciting and talented athletes. Through strategic athlete partnerships and impactful storytelling, you will connect with sport-interested consumers and highlight the functional benefits of RedBull products.

The role also explores new sporting territories to identify untapped potential and ensures RedBull remains at the forefront of culture and performance. The Athlete Marketing Manager plays a key role in enabling athletes to progress in their sport and fulfil their dream, while bringing to life RedBull’s brand mission.

RedBull UK is currently recruiting for a Athlete Marketing Manager to be based in London, UK.

This role drives and manages RedBull UK's Athlete Marketing programme, showcasing that RedBull is the brand that truly Gives Wings to the world’s most exciting and talented athletes. Through strategic athlete partnerships and impactful storytelling, you will connect with sport-interested consumers and highlight the functional benefits of RedBull products.

The role also explores new sporting territories to identify untapped potential and ensures RedBull remains at the forefront of culture and performance. The Athlete Marketing Manager plays a key role in enabling athletes to progress in their sport and fulfil their dream, while bringing to life RedBull’s brand mission.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Manage a portfolio of RedBull UK athletes, ensuring alignment with brand values and strategy.
Identify and scout new talent to maintain a world-class roster.
Lead athlete onboarding in line with RedBull’s Athlete Marketing philosophy.
Set clear performance goals and targets for each athlete.
Develop, deliver, and evaluate athlete-led projects and campaigns.
Negotiate athlete contracts, including performance expectations and commercial rights.
Collaborate with athlete support networks (“circle of trust”) to maximise brand outcomes.
Ensure athletes understand and communicate RedBull’s product benefits credibly.
Report regularly on athlete performance and brand/business impact.

Contribute to the national Athlete Marketing Strategy to meet broader business goals.
Develop 365 activation plans including marketing, communications, and performance activity.
Own and manage athlete-led projects and associated budgets.
Collaborate cross-functionally with Brand, Media Network, Field Marketing, Sales, and other departments to amplify athlete impact.
Ensure visibility of athlete opportunities across the business through timely, engaging communication.

Lead creativity and innovation within the athlete team.
Develop and execute unique, disruptive ideas and formats that elevate the athlete and the RedBull brand.
Drive "sport-changing" projects that combine performance, culture and storytelling.

Build strong internal relationships to maximise athlete impact across departments.
Be the athlete team’s central point of contact while fostering transparency and collaboration across Marketing.
Champion a culture of openness and innovation.

Support the wider Sports and Marketing teams in pushing boundaries and exploring emerging sports trends.
Contribute to annual athlete business planning with a strategic mindset and a clear focus on ROI.
Foster deep understanding of the UK sporting landscape within the team.

• Previous experience in Sports Marketing, ideally with direct athlete and event marketing exposure.
• Deep understanding of sports management, culture, and industry dynamics.
• Strong influencing skills with experience engaging diverse sporting stakeholders.
• Excellent communication skills including public speaking, training, and interpersonal influence.
• Proven project management and budget ownership.
• High attention to detail and operational excellence.
• Active understanding and use of social media in the sporting context.
• Creativity and originality in concept development.
• Passion for sport, innovation, and RedBull’s brand values.
• Entrepreneurial, autonomous, and results-oriented mindset.
• Ability to work cross-functionally and manage multiple projects simultaneously.

• Travel 20-30%

WHERE YOU'LL BE BASED

London England, United Kingdom

United Kingdom RedBull UK JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

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At RedBull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.

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