Associate Web Designer

Critical Playground LLC; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Planhat is seeking a hands-on Web Designer to build and own a surface end-to-end, partnering with product, marketing, and SEO to ship composable, component-driven pages.

You will design with Framer or Webflow, maintain a robust design system, and stay hands-on with AI tools to accelerate workflows and push boundaries.

Qualifications

• Proven portfolio of web work showing component-based layouts and scalable UI.
• Strong portfolio demonstrating design systems and responsive components.
• Experience with no-/low-code builders such as Framer or Webflow is essential.
• Collaborative mindset with product, marketing, and SEO teams; ability to ship end-to-end.

Responsibilities

• Turn briefs into pages across platform verticals, campaigns, and SEO assets.
• Design and build in components and CMS to scale across the site.
• Monitor performance, fix bugs, and QA changes before going live.
• Own one or more site sections end-to-end, from concept to measured results.
• Collaborate closely with product, marketing, brand, and GTM teams.

Skills

Portfolio of web designs

Component-based design

HTML/CSS knowledge

AI tools proficiency

Tools

Framer

Webflow

Job description

Bring system and craft to Planhat's biggest surface. Build in components and rules, so every page raises the floor for the next.

The role

We build a horizontal platform made up of composable primitives, not feature-by-feature point solutions, and we take the same approach to design—especially on Web.

The website has become the company's largest owned channel: more than a dozen new sections in the last year, every existing page rebuilt and interlinked through a well-structured CMS, traffic more than doubled.

You'll own that surface end to end alongside Shaked Ginott, our Lead Web Designer — just the two of you, which means scope and seniority grow as fast as you can carry them. You'll design and build on it directly and be accountable for how what you ship performs in the market, working closely with product, commercial, marketing, brand, and SEO.

On a daily basis, you'll:

Turn briefs from commercial, product, and marketing into pages that ship—across a breadth of styles including platform verticals, campaign support, product release pages and SEO infrastructure

Design and build in components, rules, and the CMS rather than one-off pages, so changes compound across the site as brand and positioning evolve

Monitor and maintain performance, find and fix bugs, and QA changes before they reach the live site

Why come in-house?

The strongest web talent usually gets pulled toward agencies. We think the better work is here. At an agency you hand a project off and move to the next client; in-house, you own one surface for years and your work compounds as the brand and positioning evolve. You sit inside the business, close to product and go-to-market, so the work is shaped by company strategy and measured on commercial results rather than sign-off. Studio Planhat runs with the discipline of a research team more than a traditional creative shop: brand here is built through cumulative effort over years, not campaigns over quarters. The line from what you ship to what it does in the market is short, and it's yours to close.

Competencies

You design in components and rules, not one-off instances, and you tidy as you go — you're impatient with fixes that solve one page and don't scale

You have a clear eye for what's right and what's nearly right, and you can say what's missing and fix it yourself

You reach for frontier technologies (e.g., code-gen, generative design, self-built apps and tools) early and build repeatable ways of working with them rather than prompting ad hoc

You question decisions that were settled before you arrived, learn fast, and give and take feedback directly

Technically, you must be:

familiar with building sites in a no-/low-code web builder such as Framer or Webflow — you understand components, variants, responsive behaviour, and publishing

able to show a portfolio of aesthetically tight and systematically robust web work you've designed, built, and shipped

comfortable enough with the HTML and CSS underneath to understand what the builder produces, rather than just prompting for it

fluent with AI tools and excited to stay hands-on, leveraging them to accelerate workflows and increase ambition rather than holding onto old techniques

Experience with B2B or data-heavy products is a plus, but ability and judgment matter more than years.

In a year, you're succeeding if:

You own monitoring, improving, and reporting on the site's performance and technical health, without anyone having to ask

Website bugs are found and fixed systematically, before they're reported

Commercial and product requests land with you directly; you prioritise them sensibly, spec them precisely, and ship them reliably

At least one core section of the website (e.g., Careers; Editorial; Features; Products) is yours end to end, from proposal through to a measured result and ongoing enhancement, both aesthetically and technically

The site is more consistent across pages, and you can point directly to what you changed

The Studio Planhat team

The designer-led creative team that defines Planhat's visual identity and storytelling at a standard that sets the company apart in market. We serve GTM and Product as our customers, always optimizing for objective, audience, and constraint, building world-class identity and narrative across every touchpoint.

About us

We're building the operating system for autonomous companies.

The future enterprise is autonomous. Commercial processes that today depend on humanity effort - servicing, retaining, expanding, selling and supporting — will increasingly be automated. The companies that make this transition will pull ahead. The ones that don't won't survive.

Planhat exists to make that transition real.

We started bootstrapped. Customer-funded, built on discipline instead of venture capital. That foundation shaped everything: how we build, how we sell, how we think about the long game.

Today, Planhat is the agentic customer platform of choice for 700+ companies — powering close to 10 million commercial relationships worldwide and billions of dollars runs through our platform. Wiz, Revolut, Nasdaq, Synthesia, Workday and Dropbox run their customer revenue through Planhat every year.

The shift driving all of this: business is moving to an outcome economy. Companies of the future will not buy software alone anymore — they want outcomes, and they renew or consume more when they get them. That changes everything about what enterprise software needs to be.

The winners will be the ones who build the context layer - a deep, structured, living picture of their business reality. Process automation deployed by operators — not advisors.

The outcome gap is the opportunity. Context is the moat. Deployment is the differentiator. We're building all three.

Our team spans the globe, anchored by offices in Los Angeles, London, and Stockholm. Join us.