Associate Tagging & Tools Manager

Informa Plc; Portsmouth; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading academic publishing company is seeking an Associate Tagging & Tools Manager to enhance its digital marketing performance through web analytics. This role involves optimizing Google Tag Manager setups, testing releases, and training marketing teams on analytics tools, all within a flexible working environment that encourages diversity and personal growth.

Benefits

Strong base salary plus annual company bonus

Excellent work/life balance and fantastic working culture

25 days annual leave plus birthday day off

4 paid volunteering days annually

Company funded private medical insurance

Employee assistance programme

Shares matching plan

Life assurance and health benefits

Qualifications

• Experience creating tags, triggers, and variables in Google Tag Manager.
• Proficient in web analytics tools like Google Analytics and Adobe Analytics.
• Understanding of GDPR and cookie handling requirements.

Responsibilities

• Support the design and implementation of Google Tag Manager containers.
• Audit GTM implementations and suggest improvements.
• Monitor results and resolve bugs in tagging setups.

Skills

Attention to detail

Internal communication

Problem solving

Project management

Stakeholder management

Education

Experience with Google Tag Manager

Proficiency in Google Analytics

Tools

Google Tag Manager

Google Analytics

Adobe Analytics

HotJar

Contentsquare

Job description

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

If you're passionate about web technologies and eager to make a significant impact to marketing performance, join us in shaping the future of our digital landscape!

Taylor & Francis Group have an exciting and business-critical opportunity for aAssociate Tagging & Tools Managerto join our Marketing Analytics Team.

We are seeking a detail-oriented individual who can help unlock the full potential of our web analytics technology. You will be pivotal in testing and implementing our measurement roadmap, optimising Google Tag Manager setups, and supporting marketers through cookie consent management changes.

What you'll be doing

• Support the design and implementation of Google Tag Manager containers across the company. Understand marketing data needs and create tags to help them understand the events they need to service those needs. Ensure consistency and quality across the company's GTM containers
• Support the Senior Marketing Manager and agencies to implement the measurement roadmap, our considered and strategic approach to Google Tag Manager across the business. Audit our GTM implementation, suggest improvements and amend tags, triggers and variables
• Make changes and improvements to tagging for web analytics tools, including Google Analytics, HotJar and Contentsquare
• Ensure marketing tags and scripts in Google Tag Manager are configured correctly, efficiently, and in compliance with GDPR and cookie regulations
• Test releases, monitor results and quickly identify and resolve bugs
• Support the Senior Marketing Manager in training marketers on the use of web analytics tools
• Create comprehensive documentation of changes and improvements, to help communicate changes to marketers and improve processes
• Collaborate with Marketing Analytics, wider Marketing, RAD, product and technology teams on Google Tag Manager implementation, usage and improvements

Qualifications

Essential experience

• Creating tags, triggers and variables in Google Tag Manager, especially Google 360 accounts
• Proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics)

Skills priorities

• Strong attention to detail
• Internal communication and stakeholder management
• A love of learning - this is a constantly evolving technical and legal landscape - and problem solving
• Project management, time management, prioritisation, collaboration with colleagues and partners
• An ability to describe technical concepts in layman's terms and to add technical precision to requests from non-technical marketers

Desired experience

• Use of Google Analytics 4 for reporting on marketing performance
• Basics of JavaScript
• Knowledge of other analytics tools, such as HotJar and Contentsquare
• Understanding of GDPR, consent management and cookie handling
• Understanding of performance marketing, ecommerce or lead generation
• Experience with server-side Google Tag Manager

Additional Information

Location:The successful candidate will be able to utilise our balanced working/hybrid working model which offers the flexibility to work from home 2 days per week. We ask that candidates live within a commutable distance of either our Milton Park, Abingdon office OR our London Blackfriars office to ensure that they can make it to an office for the remaining 3 days per week.

Closing Date:Applications will close on 25th July 2025.Please note that applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising, so we encourage you to apply at the earliest opportunity.

What we offer in return:

• A strong base salary plus annual company bonus
• An excellent work/life balance with a fantastic working culture
• 25 days annual leave per year
• An additional day off for your birthday (can be taken any time)
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law. This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.

To find out more about our business and the great career opportunities please go to our Careers Site:https://taylorandfrancis.com/careers/