Associate Planning Director - Media Agency

ZipRecruiter; London; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

Join a leading media agency as an Associate Director for Communications Planning, focusing on impactful campaigns for a renowned healthcare client. This hybrid role offers a mix of B2B and B2C work, strategic leadership, and a clear path for progression in a creative environment. Be part of a dynamic team that's transforming media connections with audiences.

Benefits

Flexible hybrid working

Path for career progression

Inclusive team culture

Qualifications

• Strong planning background across performance-led and B2B campaigns.
• Confidence in building audience strategies and client narratives.
• Experience managing and mentoring planners.

Responsibilities

• Lead communications planning for a top healthcare brand.
• Collaborate on full-funnel media strategies.
• Drive meaningful campaigns across digital and performance channels.

Skills

Strategic planning

B2B campaigns

Audience strategies

Mentoring

Job description

Job Description

Associate Director – Communications Planning (Healthcare Client)

London hybrid | Media Agency | Salary to £50K

We’re hiring an Associate Director to lead communications planning for one of the UK’s best-known healthcare brands at a lovely, inclusive media agency.

This is a high-profile role within a leading media agency team that’s behind award-winning, culturally resonant work – including a standout campaign that ran alongside a major sporting sponsorship in 2024.

You’ll be at the forefront of campaign strategy and channel planning across the full paid, owned and earned ecosystem. It’s a hands-on, performance-led planning role with a strong B2B emphasis, supported by B2C elements. You’ll collaborate with internal specialists and external partners to shape full-funnel media strategies that drive results.

Why this role stands out:

• Lead work for a healthcare brand doing meaningful, nationally recognised campaigns
• Strategic planning focus across digital, brand, and performance
• Join a future-facing comms planning team that's evolving how media connects with audiences
• Work with a media agency that fosters creativity, values individuality and offers flexible hybrid working
• Clear path for progression and team leadership

We’re looking for:

• Strong planning background across performance-led and B2B campaigns
• Confidence in building audience strategies, ecosystem plans, and client narratives
• Experience managing and mentoring planners
• A passion for meaningful, culture-driven work that connects with people