Associate, Planning

WPP Media Limited; Greater London; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

WPP Media Limited seeks a sharp, enthusiastic Associate, Planning, UK to support planning teams across campaigns. You will engage with vendors, learn media landscape dynamics, and help translate insights into actionable media plans.

The role covers sourcing campaign insight using internal and external tools and coordinating with activation teams to ensure timely delivery and on-brief campaigns, while developing relations with creative agencies.

Qualifications

• Basic spreadsheet capability (VLOOKUP, Pivot Table) required.
• Ability to create presentations in slides or documents.
• Numerically minded with ability to pull actionable insights from data.
• Experience with industry standard media research tools after training.

Responsibilities

• Meet with vendors and attend presentations to build knowledge of the media landscape.
• Support media planning managers to ensure campaigns deliver as expected.
• Conduct research and compile data to guide planning and optimization.
• Prepare data for reporting and analysis.
• Assist in management of budgets and Test and Learn initiatives.
• Collaborate with activation teams to ensure plans are on brief and timely.

Skills

Spreadsheet basics

Presentation skills

Analytical mindset

Data interpretation

Tools

Comscore

GWI

TGI

YouGov

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3171 – Associate, Planning, UK

Role Summary And Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Media Planning Executive supports team deliverables across the campaign lifecycle. The Media Executive will be present in client briefings so that they are clear on the Business and Campaign objectives and how these impact the media challenges at hand. The role will consist of helping to source campaign insight through using both internal and external tools along with working closely with our media partners. Finding insight, deep diving into our core audiences and helping bring the media plan to fruition through adoption of close working relationships with our internal activation teams are all key to success!

The Media Executive will also develop good working relationships with our creative agencies to ensure assets are produced as per the media plan and supplied on time.

Account Summary

We are looking for a sharp and enthusiastic Planning Executive to join the Open Connect (EE) teams, working across EE performance campaigns. You would be part of one of WPPMedia’s flagship accounts working within “Open Connect”, a collective of 100+ experienced cross-media marketing professionals. You will experience the Broadband, Mobile and TV market and help work towards Award Winning campaigns.

Essential Functions/Responsibilities

• Meet with vendors and attend presentations to build knowledge of the media landscape.


• Support media planning managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes.


• Conduct research and compile data to guide and support planning and optimisation recommendations.


• Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met.


• Collaborate with Activation teams to ensure plans are’on brief’ and supplied on time.


• Prepare data for reporting and analysis.


• Assist in the management of Test and Learns initiatives for assigned campaigns.


• Contribute to internal case studies for the sharing of learning and best practice.


• Assist with the Financial Management of campaign budgets.

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Competencies (specific knowledge, skills and abilities):

• Basic spreadsheet capability (VLOOKUP, Pivot Table) is a must.


• Able to create presentations, in slides or document format.


• Numerically minded, an interest in pulling actionable insights from media data sets


• Able to use industry standard media research tools upon training (e.g. Comscore, GWI, TGI, YouGov).


• Sound written and verbal communication skills, with the desire to learn and advance.


• Strong organizational skills, close attention to detail and ability to multi-task.


• Ability to adhere to deadlines.


• Ability to work independently and to collaborate in a team environment.


• Able to recognise when problems could develop and know when to escalateto managers.

Life At WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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