Senior Associate, Implementational Planning, UK

WPP Media; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Paid time off

Job summary

WPP Media is seeking a Senior Associate, Implementational Planning in the UK. The role sits in London and operates on a hybrid model, coordinating across top brands with a focus on implementational planning and client service.

You will build strong relationships with media owners, develop strategies with the Associate Director, manage briefs, and deliver end-to-end campaign plans, reporting and optimization.

Qualifications

• Experience with digital and trafficking.
• Ability to extract and filter insights for planning decisions.
• Strong communication and client management skills.

Responsibilities

• Develop relationships with day-to-day clients and internal teams.
• Maintain relationships with media owners.
• Deliver solid implementational plans and track campaign performance.
• Present recommendations and post-campaign analysis to senior clients.
• Proactively seek new media opportunities and optimization ideas.

Skills

Digital planning

Trafficking

Client relationships

Communication

Tools

Route

TGI

Job description

Senior Associate, Implementational Planning, UK

London, United Kingdom

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

3565 - Senior Associate, Implementation Planner UK

Role Summary and Impact

The role sits within the Implementation team , working across various top brands and clients. An implementation Planner uses the industry and media specific insight tools, investment and media owner knowledge to build implementational plans. Planners need to have strong media owner relationships, good communication skills, as well as the ability to deliver a solid implementational strategy. A successful Planner can handle the day to day running of the account, liaising with the Associate Director to manage all incoming requests and response to briefs so developing a trusted relationship with the client’s media and marketing team.

Responsibilities of the role:

• Develop relationships with day-to-day clients and internally with other departments
• Maintain strong relationships with media owners
• Ensure that you are delivering brilliant basics in implementational planning
• Work closely with Kinetic to ensure campaign set up is in line with implementational response
• Take ownership of campaign briefs and, with the support of the Associate Director, develop the strategy, produce implementational plans, as well as manage the implementation and reporting at the end of the campaign.
• Work closely with the team on the day-to-day output across key clients
• Meetings and conference calls with Planners and clients
• Present recommendations and post campaign analysis to senior clients
• Work on proposals based on media owner ideas / solutions
• Proactively look for new and interesting media opportunities, as well as ways to improve our media activity.
• Work closely with Kinetic to deliver clients buying targets

Skills and Experience
The ideal candidate will be proactive and willing to develop and implement innovative solutions. They will be a competent planner, with a strong strategic and outcome-based planning skills as well as a capacity to build and maintain great client relationships.

• Experience of digital and trafficking
• Interest and enthusiasm for working across a varied client portfolio
• Developing strategic skills
• Knowledge of industry media planning tools (all media e.g. Route and TGI)
• Ability to extract and filter relevant insights/ research to support planning decisions
• Ability to think creatively and put forward new and exciting media opportunities to clients
• Ability to work to tight deadlines, with a strong attention to detail and an aptitude for problem solving and process
• Great communication skills: You will be required to present to senior clients regularly.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically,firmly believingin and Championing Growth and Development for every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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