Associate Paid Search Strategist

Visualsoft Ltd; Newcastle upon Tyne; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking company as an Associate Paid Search Strategist, where your expertise in Paid Search will drive success for a diverse portfolio of clients. In this dynamic role, you will leverage cutting-edge technology and strategic insights to enhance client satisfaction and retention. With a focus on delivering exceptional results, you will play a pivotal role in shaping innovative Paid Search strategies that meet client goals. Enjoy a vibrant work environment that promotes professional growth and well-being, along with generous perks like unlimited holidays and hybrid working options. If you're ready to make an impact in the eCommerce sector, this is the opportunity for you!

Benefits

Unlimited paid holidays

Medicash Cash Plan

Employee Assistance Programme

Dog-friendly workspaces

High-performance MacBook

Monthly treat vouchers

Free breakfast and drinks

Friday afternoon drinks

Pension scheme

Cycle to work scheme

Qualifications

• Proven experience in Paid Search management, either agency or client side.
• Strong client-facing skills and ability to present strategies effectively.

Responsibilities

• Own and nurture client relationships to ensure high retention and satisfaction.
• Develop and implement best-in-class Paid Search strategies for clients.

Skills

Paid Search Management

Client Relationship Management

Analytical Skills

Data-Driven Decision Making

PPC Strategy Development

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Google Data Studio

Google Tag Manager

Analytics Tools

Job description

We are looking for an Associate Paid Search Strategist to be responsible and accountable for the success and delivery of Visualsoft's Paid Search service. You will own a portfolio of key to mid-level Paid Search clients and become the go-to key relationship stakeholder for Paid Search. Relationships and client centricity is crucial as your key objective is to grow your portfolio's return, ensuring the Paid Search product/service is innovative, efficient and delivered to the highest possible quality.

This position is ideal for individuals currently in client-facing roles or Senior Marketing Executives with experience in PPC seeking to advance their careers.

Job Purpose

The Associate Paid Search Strategist will lead and ensure the implementation of the client portfolio across all relevant platforms of the product/service, constantly aiming to deliver the client's goals and targets. Utilising cutting-edge, top-tier technology and capitalising on our partnerships with Google, Microsoft, and Shoptimised, the Associate Paid Search Strategist will prioritise clients, demonstrating a strategic mindset by responding and adjusting as needed to achieve excellence.

Strategy and impeccable execution are key to the role, ensuring that clients benefit from the Paid Search service and have a clear and transparent view of the work carried out.

Primary Duties

Client Portfolio Relationship

• Nurture and own the relationship of your portfolio of clients

Portfolio Retention

• By utilising your relationship with your portfolio ensure client retention is at an all time high and best in class.

Maintain & Promote Highest Standards of Paid Search

• The execution of Visualsoft services must be impeccable, ensuring all clients are serviced fully and efficiently, but also to the best of Visualsoft's ability at all times.

Client Happiness

• Measured by Net Promoter Score (NPS), utilise your relationship and generation of results to ensure NPS is constantly high.
• Client Satisfaction Surveys (CSAT) will be conducted at all available touch points; as an Associate Paid Search Account Director it is imperative that your client portfolio gives positive responses.
• When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out.

Strive for Client Results

• Continuously strive to produce the highest results for Visualsoft clients via Paid Search.
• Take full ownership and accountability for all results, implementing change where required to improve.

Control & Own Paid Search Strategy

• Devise and own best in class Paid Search strategies of your portfolio of clients.
• Ensure positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfolios.
• Implement industry-leading strategies, even first to market where beneficial.

Key Account Tasks

• Budgets - implementation of changes and budget increase recommendations.
• Implementation of optiscore recommendations.
• Bid Strategy Reviews and changes.
• Client Communication for their assigned clients.
• Internal Comms for assigned clients.
• Design Requests.
• Front End Development Requests.
• Responsible for sign-off of monthly client reports.
• Strategy decks - Instrumental in offering strategic guidance and advice.

Requirements

• Extensive proven experience either agency or client side specialising in Paid Search.
• Extensive experience of Paid Search management.
• Proven expertise in external Paid Search platforms and tools, analytics, forecasting and measurement.
• Experience in building and executing Paid Search strategies, whether in-house or for clients.
• Working to tight deadlines as a team and as an individual.
• Client-facing experience at a senior level.
• Client meeting experience and proven strategy presentation skills.
• Analytical and data-driven.

Desirable

• Experience in e-commerce.
• Experience in other digital media channels.
• Google Data Studio.
• Attribution.
• Google Tag Manager.
• Feed Management Solutions.

Benefits

• Competitive basic salary with great progression options.
• Unlimited paid holidays - yes that's not a typo!
• Hybrid working.
• Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy.
• Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources.
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly.
• A high-performance MacBook.
• VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes.
• Friday afternoon drinks to wind down for the weekend.
• Pension scheme to help you save for the future.
• Cycle to work scheme.
• Discounts across our brands.
• Regular team social events.
• Training & development.

So if you think you've got what it takes to join one of the UK's leading eCommerce providers, we'd love to hear from you.

A little formality... by applying you implicitly consent to us processing your data for review for this vacancy only.

Talent Hunter Referral Bounty - £250

Help us find the right talent to join our team, and get a handsome reward in return. It couldn't be easier - if you know someone who could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the reference when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

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Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspectives. We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.