Associate Media Director, Performance

Finn Partners; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days holiday + summer days

Medical, dental and life insurance

Wellness subsidy

Flexible, collaborative environment

Culture of creativity and innovation

Job summary

FINN Partners in the United Kingdom is seeking an Associate Media Director, Performance, to shape and lead performance media strategy for multiple client accounts across paid search, social, programmatic and analytics.

You will mentor a growing team, translate business objectives into measurable media plans, and collaborate with strategy, creative and analytics to drive integrated campaigns. Remote-first with optional London office.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years of media, performance marketing or advertising agency experience.
• Proven experience developing and executing performance media strategies across multiple channels.
• Strong hands‑on knowledge of paid search, paid social and/or programmatic media.
• Experience managing significant client budgets and making investment decisions based on performance and business objectives.

Responsibilities

• Lead performance media strategy and planning across multiple client accounts, ensuring activity is aligned to business and marketing objectives.
• Develop full-funnel performance strategies across paid search, paid social, programmatic and other digital channels.
• Own the development and presentation of media plans, forecasts, budgets and performance recommendations.
• Oversee the end-to-end management of paid media campaigns, from planning and activation through to optimisation and reporting.
• Mentor and manage performance media specialists, providing coaching and development.

Skills

Media leadership

Paid search

Paid social

Programmatic

Data-driven

Client management

Education

Bachelor’s degree

Tools

Google Ads

Microsoft Ads

Meta

LinkedIn

TikTok

DSPs

Ninjacat

Funnel

Job description

About FINN Partners

FINN Partners is a fast-growing, global independent marketing agency recognised for its bold ideas and collaborative spirit. Our expertise spans integrated marketing, media, and creative services, offering clients a unified team focused on business and brand growth. The Performance Media team leads performance strategy across paid search, social, programmatic, and audience insights, while the Brand Media team leads brand strategy across narrative and channel selection. The two teams build every media plan together, aligned to a single business outcome. Media joins client engagements at the earliest stages, working alongside strategy and creative to develop one integrated campaign. As the team grows, we're looking for an experienced performance media leader who operates across the full funnel to help build that muscle and develop the people doing it.

Position Summary

As an Associate Media Director, Performance, you will lead performance media strategy across multiple client accounts, oversee campaign activation and optimisation, and mentor a growing team of performance media specialists.

You will be responsible for translating client business objectives into effective, measurable media strategies across channels including paid search, paid social, programmatic and other digital platforms. You will use data and audience insights to identify opportunities, optimise performance and provide clients with clear, actionable recommendations.

You will also play an important role in new business, working closely with Account, Strategy, Creative and Analytics teams to develop integrated performance solutions and bring new opportunities to life.

What You’ll Do

• Lead performance media strategy and planning across multiple client accounts, ensuring activity is aligned to business and marketing objectives
• Develop full-funnel performance strategies across paid search, paid social, programmatic and other digital channels
• Own the development and presentation of media plans, forecasts, budgets and performance recommendations
• Oversee the end-to-end management of paid media campaigns, from planning and activation through to optimisation and reporting
• Provide strategic direction across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok and programmatic platforms
• Lead campaign optimisation using performance data, audience insights and business outcomes to improve efficiency and results
• Establish and monitor KPIs, measurement frameworks and reporting approaches aligned to client objectives
• Analyse campaign performance and turn data into clear insights, recommendations and actions for clients
• Act as a senior performance media lead in client meetings, presentations and new business pitches
• Build strong relationships with clients and provide proactive strategic guidance on performance media
• Collaborate with brand media team members to develop fully integrated, holistic strategies that align brand and performance media channels and tactics to one higher order objective
• Collaborate with Account, Strategy, Creative and Analytics teams to develop integrated campaigns
• Mentor and manage performance media specialists, providing coaching, feedback and support for their professional development
• Manage performance reviews, goal setting and career development for team members
• Ensure campaigns and deliverables are accurate, on strategy and delivered on time
• Stay ahead of developments across platforms, technology, audience targeting, measurement and the wider performance media landscape
• Support new business through strategic ideation, media planning, scoping, proposal development and presentations
• Champion the use of AI and emerging technologies to improve the quality, efficiency and effectiveness of our work

What You’ll Bring

• Bachelor’s degree or equivalent experience
• 5+ years of media, performance marketing or advertising agency experience
• Proven experience developing and executing performance media strategies across multiple channels
• Strong hands‑on knowledge of paid search, paid social and/or programmatic media
• Experience managing significant client budgets and making investment decisions based on performance and business objectives
• Strong understanding of the full marketing funnel and how different channels work together to drive awareness, consideration, leads and conversions
• Strong analytical skills and the ability to translate campaign data into actionable insights
• Experience developing measurement frameworks, KPIs and performance reporting
• Experience using data and audience insights to inform targeting, optimisation and media strategy
• Strong client management and presentation skills
• Leadership experience, including mentoring and developing junior team members
• Experience with new business pitches and proposal development
• A strong understanding of the major self‑serve media platforms, including Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok
• Experience with programmatic platforms and/or DSPs is highly desirable
• Experience using GPT/AI tools to improve quality, accuracy and speed of work
• A curious, proactive approach and enthusiasm for emerging media technologies and trends
• Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
• Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows

Knowledge & Skill Requirements

• Strong working knowledge of Google Ads, Microsoft Ads, Meta, LinkedIn and other paid media platforms
• Experience with Google Analytics and Google Tag Manager
• Experience with Google Campaign Manager and/or other ad serving and measurement platforms
• Strong understanding of attribution, conversion tracking and digital measurement
• Experience with Account-Based Marketing (ABM) and audience targeting strategies
• Strong proficiency in Google Workspace, particularly Sheets, Docs and Slides
• Strong proficiency in Microsoft Office, particularly Excel and PowerPoint
• Ability to conduct critical analysis and identify meaningful insights
• Excellent written, verbal and visual communication skills
• Strong problem-solving and decision‑making skills
• Solid project management and organisational skills
• High level of accuracy and attention to detail
• Ability to manage multiple accounts, priorities and deadlines
• Ability to build strong relationships and collaborate effectively across teams
• Ability to rally teams around new solutions and ways of working

Where You’ll Work

We're a remote-first workplace, with optional in‑office days available at our London office.

Why Join FINN Partners?

• 25 days' holiday plus 5 additional summer days.
• Comprehensive medical, dental and life insurance
• An annual wellness subsidy.
• A flexible and collaborative working environment where you can do your best work.
• A culture that values collaboration, creativity, curiosity, and new ideas.

Equality, Diversity & Inclusion Statement

We are committed to fostering an inclusive workplace where everyone feels valued and respected. We welcome applications from all suitably qualified candidates, regardless of age, disability, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion, or belief.