Associate Marketing Manager, Community Running & Activations

TN United Kingdom; Warrington; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the sportswear industry seeks an Associate Marketing Manager for Community Running & Activations. The role involves engaging communities, managing marketing activations, and building relationships to enhance brand presence within the running community. Ideal candidates will have strong marketing experience, excellent communication skills, and a passion for running.

Benefits

Discretionary Bonus Opportunity

Private Medical Insurance

Pension Scheme

Hybrid working (3 days on-site)

25 days Annual Leave per year

Life Insurance

On Site Gym

Employee Discount

Opportunity to work abroad for four weeks per year

Wellbeing and Mental Health Benefit

Qualifications

• Experience in managing multi-faceted activations.
• Ability to follow strategic plans with a long-term vision.
• Experience in budget management and reporting.

Responsibilities

• Support the UK marketing team with community engagement.
• Activate a community running strategy to enhance product sell-thru.
• Monitor industry trends to inform community strategy.

Skills

Communication

Organizational Skills

Stakeholder Management

Proactivity

Negotiation

Job description

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Associate Marketing Manager, Community Running & Activations, Warrington

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Client:

New Balance

Location:

Warrington, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

1a1f994c66c8

Job Views:

1

Posted:

23.05.2025

Expiry Date:

07.07.2025

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Job Description:

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

New Balance is looking for an Associate Marketing Manager – Community Running and Activations within its UK & Ireland team to deliver a cohesive approach to year-round programmes of grassroots performance activation. Working across the team, you will support the performance strategy with a focus on running through product launches, retailer activations, guerilla & owned event opportunities and stand-out cultural & brand moments through a network of communities, ensuring purpose is central to those relationships.

Maintaining existing strong relationships and building new connections, this role will ensure that key cities are focused on and that our community and run club partners are aligned to the brands values and objectives.

The role would be suited to someone with experience in marketing activations and the ideal candidate will have a strong interest in running, sportswear retail and community engagement.

The role requires someone proactive and a good communicator with strong organizational and stakeholder management skills.

MAJOR ACCOUNTABILITIES:

Support the UK marketing team, working closely with Technical Representatives and Brand ambassadors to authentically engage with communities, specialty retailers and strategic key partners through product testing, focused product launches and promotional activations.

Activate a community running strategy to support the sell-thru of product in line with the EMEA objectives, with a focus on growing brand association within running.

Research and develop the community running strategy in alignment to consumer insight data to identify regional epicenters and opportunities.

Build and develop a considered community portfolio, maintaining established relationships and crafting new relationships, through seeding, retailer partnerships, activations, local initiatives, and key regional events.

Support the planning and execution of owned and guerilla marketing activations in-line with key cultural moments and strategic events, working cross functionally to develop commercial and partnership opportunities whilst ensuring consistent storytelling.

Monitor and report on industry trends and activity at the intersection of sport and culture, with a consideration of their influence on the community strategy.

REQUIREMENTS FOR SUCCESS:

Ability to follow strategic plan and have long term vision

Experience of managing multi-faceted activations

Cross business coordination of a large-scale projects

Experience taking a project from concept through to delivery

Experience of managing relationships and 3rd party agencies

Experience in asset and content management

Experience in budget management and reporting

Experience in negotiation

General:

Exceptional organisation, time & management skills

Willingness and openness to learn

Innovative and enthusiastic

Unphased by challenge

High level communication skills and people first attitude

Great teammate & Collaborator

Confident, assertive, and polite communicator

Takes responsibility/accountability

Ability to work weekends and unsociable hours when required

Office based 3 days per week

Physical:

Lifting & moving of equipment

Standing for long hours on event build and operation

Leading and participating in running activity

BENEFITS:

Discretionary Bonus Opportunity

Private Medical Insurance

Pension Scheme

Hybrid working (3 days on-site)

25 days Annual Leave per year

Life Insurance

On Site Gym

Employee Discount

Opportunity to work abroad for four weeks per year

Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)