Associate Marketing Manager - Audit (12 month FTC)

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high‑growth businesses that fuel the economy – and directly advise the owners and management teams leading them.

We’ll broaden your horizons

Our Marketing and Business Development team is the driving force behind the creativity and growth at BDO. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who enjoys team leadership and is both comfortable working proactively and managing your own workload, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively.

The purpose of this role is to support BDO’s largest business line, Audit & Assurance, in shaping, driving and implementing business development and marketing activity. The successful candidate will work with the Audit Executive and Business Development Manager to plan and implement activity which will differentiate BDO from its competitors. You will maintain a focus on increasing return on investment and generating meaningful engagement with clients and targets.

The role is London based but occasionally there may be a need to travel to other offices across the UK.

In this role you’ll:

• Develop knowledge of the audit market place, including BDO’s service offerings and key propositions as well as the wider competitive landscape
• Work with the partners to develop and deliver the stream’s go to market strategy to support sector and regional audit growth plans
• Work collaboratively with key sectors, regions and other service lines to ensure issues-based and solutions-led campaigns are followed up locally
• Be a champion and advocate for the deployment of digital marketing channels and its seamless integration into the management of campaigns
• Champion the use of the CRM system and actively manage data quality
• Ensure the activities undertaken within the stream are delivered in a manner which maximises efficiency, leverages content and maximises ROI
• Support the MSC peer group in the areas of knowledge share, innovation and leveraging national activity
• Take ownership of project management and execution for key events and thought leadership campaigns, effectively leveraging MSC resources and securing specialist support where needed
• Be responsible for website, internal updates and use of social media channels ensuring timely and relevant content distribution
• Maintain a high-quality set of sector credentials, bid and marketing materials to support business development and engagement
• Provide central support to key client and key targeting activity, report on progress and make recommendations to improve client service
• Ensure stakeholder groups are made aware of, and directed to use, the self-service tools available to support knowledge, business development and client service delivery
• Be an advisor to senior stakeholders by managing upwards and providing solutions
• Be solutions-oriented by proactively identifying challenges in marketing and business development activities and presenting actionable recommendations to drive improvements

You'll be someone with:

• Sound marketing experience including integrated campaign management
• Strong understanding of business development activity and campaign follow up to increase return on investment
• Proven experience using of digital tools and social media channels
• Best practice use of CRM
• An understanding of the principles and objectives of client listening, key account management and bids & pursuits
• The ability to persuade, influence and challenge senior stakeholders
• Project management skills

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value and satisfying experiences at work, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions.

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.

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