Associate Director, SEO

Brainlabs; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Brainlabs is seeking an SEO Associate Director to oversee strategy and delivery across multiple clients. You'll shape innovative SEO approaches, ensuring success metrics are met while adapting to rapidly changing search technologies.

The ideal candidate will have a minimum of four years in SEO, with a comprehensive understanding of AI's impact on visibility. Strong communication skills and a passion for mentorship are essential, as you will also lead teams and foster growth within the practice.

Qualifications

• At least four years of SEO experience.
• Understanding of AI and generative engines impacting organic visibility.
• Experience in improving SEO strategies through automation and technology.

Responsibilities

• Build and deliver advanced SEO strategies.
• Develop SEO guidelines for team alignment.
• Lead major accounts and mentor team members.

Skills

SEO knowledge

AI Search understanding

Data analysis

Strong communication

Leadership

Job description

Brainlabs is the media agency built to answer one question: what's actually driving profit? Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line.

What's The Role

As an SEO Associate Director at Brainlabs, you’ll shape strategy and oversee delivery across a portfolio of clients. That means defining what success looks like, measuring impact against SEO objectives and wider client KPIs, and actively managing the delivery team to hit those targets. Search is changing fast, with AI‑powered features and generative engines reshaping how people find information, and you’ll be central to how we help clients stay ahead of that. You’ll generate new ideas, take them to clients, test them, and share what works.

What You Do

• Using your practice knowledge, you’ll build and deliver SEO strategies that move the needle, prioritising high‑value work based on data and client business goals.
• You’ll develop SEO guidelines and processes that make the whole team sharper and more consistent.
• You’ll contribute to the SEO practice roadmap, helping ensure our offering keeps pace with how search is evolving, including AI Overviews, generative engines like Perplexity and ChatGPT Search, and what that means for visibility and content strategy.
• You’ll lead some of our larger accounts, building strong client relationships and acting as a point of escalation, making sure work lands on time and to standard.
• You’ll lead and mentor people across the practice, growing capability and knowledge at every level.

Who You Are

• Strong all‑round SEO knowledge with at least four years of experience.
• A solid understanding of AI Search: how Google AI Overviews, large language models and generative engines are changing organic visibility, and how to build strategies that account for them.
• Demonstrable success in improving SEO strategies through automation, process improvements and technology adoption.
• A good understanding of how other channels work and optimise alongside SEO.
• A confident, authentic communicator who cares about the quality of work and keeps learning.
• Passionate about growing the people around you.
• Strong presentation skills, with solid data analysis and reporting ability.
• Attentive to detail, methodical and process‑led.
• Commercially aware.

How You Succeed

• You live the culture code every day.
• Campaigns are created and delivered to the right standard.
• Internal targets on technology adoption and process improvement are met.
• Quality assurance metrics across all campaigns you lead are hit.
• Client satisfaction targets, both internal and external, are met.
• Learning certifications are created and completed across the practice.
• Your delivery teams are well‑managed and producing strong output.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.