Associate Director, Sector Strategy

Lloyds Banking Group; City of Edinburgh; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading banking institution seeks an Associate Director, Sector Strategy to shape customer propositions and drive strategic initiatives. This role requires expertise in the UK commercial banking market, a strong customer focus, and the ability to collaborate across diverse teams to deliver impactful financial solutions. Candidates should have a proven track record in customer growth strategy and analytics, with a commitment to diversity and inclusion.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Share schemes including free shares

30 days' holiday plus bank holidays

Wellbeing initiatives and parental leave policies

Qualifications

• Strong understanding of the UK economic context.
• Experience in delivering customer growth strategies.
• Ability to translate customer insights into actionable strategies.

Responsibilities

• Design sector propositions and identify new business opportunities.
• Collaborate across teams to enhance customer offerings.
• Analyze market data to drive strategic decisions.

Skills

Commercial Awareness

Analytical Skills

Customer Focus

Strategic Communication

Education

Experience in UK commercial banking

Job description

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Talent Acquisition Manager @ Lloyds Banking Group

Job title: Associate Director, Sector Strategy

Location: Edinburgh

Hours: Full time

Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our Edinburgh office.

About this opportunity:

In Business & Commercial Banking at Lloyds Banking Group, we're committed to being the best bank for customers, focusing relentlessly on customer needs, helping British businesses to prosper and grow by helping them with their key 'jobs to be done'. In 2025, we're significantly growing the specialism we provide across industry sectors from small businesses to established Mid-Corporate firms. We'll do this by partnering across our business to evolve our proposition across our relationship managers, telephony teams, and digital channels.

Our industry sector teams in Relationship Management are our 'face to market' across our business, and we're building a new Sector Strategy & Propositions team to partner with them to define then deliver the best customer proposition to market. If we're successful, we'll win new customers and deepen our relationships with our existing ones, delivering on our brand promise and growing income, market share, and our customer satisfaction and NPS scores in line with our strategy.

We're looking for bold, optimistic people with a strong experience supporting British businesses in one or more of the following sectors: Legal & Professionals, Manufacturing, Retail & Wholesale, Real Estate, Technology/Media/Telecoms.

What you'll be doing:

• Understand the people within the businesses that make them 'tick' - and form an expert view of how we can best serve different personas, partnering with our Customer Experience and Insight team who serve up details quant and qual customer research.
• Design sector propositions which exploit our existing product, channel, service and insights offerings, and test and learn new offerings including valuable services.
• Use your knowledge of the customer sector and external market to find opportunities and help us craft key USPs for our offering. Drive income in our priority sectors and segments by supporting the acquisition of new business. Build robust commercial strategy with a strong focus on economics and returns, to ensure we win high-quality, value-accretive business.
• Work with our colleagues in Relationship Management, Client Insight & Value teams, and BCB Credit Risk teams to advise our credit appetite for the sector.
• Partner with our Brands, Marketing and Experience, and GCA teams to define then deliver a compelling marketing and communications plan to reach our target customer audiences and generate sales leads. Collaborate relentlessly: working with teams across Business Banking, Relationship Management, Lending & Working Capital, Cash Management & Payments, Merchant Services, and the wider business.
• Help curate and write sector insight and thought leadership, using LBG's insight and data assets (including our Retail big dataset from 20m consumers across the UK).
• Put the customer at the heart of your work - thinking about their needs, preferences, 'jobs to be done' and key moments of truth' at sector and sub-sector level. Consider the needs of under-served customer groups within the sector, to contribute to our Social Sustainability objectives.

Why Lloyds Banking Group:

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We're growing with purpose. Join us on our journey and you will too!

What you'll need:

• Confirmed experience of the UK commercial banking market and economic context. Strong customer focus coupled with commercial awareness and able to understand the key drivers of customer / shareholder value.
• Experience defining or delivering customer growth strategy and commercialisation initiatives. You're bold with the ability to deliver with urgency and pace.
• Proven experience of developing customer product / propositions. The ability to translate qualitative and quantitative insight on customer needs and preferences into compelling propositions and solutions.
• Issue based problem solving together. You'll bring structure to poorly defined, unstructured problems. You'll be able to break down problems step-by-step and build realistic action plans to answer big questions.
• Structured communication and impactful storytelling: we need to pitch strategic recommendations at the right level, giving decision-makers key messages and stories which resonate.
• Analytical rigour: you're comfortable with quantitative data analysis and engaging with our partners in Portfolio Analytics & Insight to 'test and learn' our approach to segmentation based on findings from the data.

About working for us:

Our ambition is to be the top tier UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares.
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you're excited by the thought of becoming part of our team, get in touch.

We'd love to hear from you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

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