Associate Director - Public Courses Marketing

Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions Group; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in financial services training seeks an Associate Director for Public Courses Marketing based in London. The successful candidate will leverage data-driven strategies to enhance course enrollment and engagement while managing cross-functional teams. This role offers substantial responsibility in a dynamic environment focused on innovation in education.

Qualifications

• Proven experience in digital and data-driven marketing within education and financial services.
• Strong analytical skills and ability to craft effective narratives.
• Experience managing lead-generating campaigns in various formats.

Responsibilities

• Own the development and execution of strategic marketing plans.
• Utilize data-driven insights to drive campaign innovation.
• Develop engaging content and thought leadership.

Skills

Digital Marketing

Data Analysis

SEO

SEM

Content Development

Project Management

Graphic Design

Tools

Marketing Automation Tools

CRM Systems

Adobe Analytics

Adobe InDesign

Job description

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Associate Director - Public Courses Marketing

Requisition ID: 48288

Business Unit: Fitch Learning

Category: Marketing & Communications

Location:

London, GB

Fitch Learning is currently seeking an Associate Director - Public Courses Marketing based in London

The successful postholder will leverage their experience to develop and execute innovative marketing strategies that drive enrollment and engagement for public courses, while fostering strong relationships with target customers and enhancing the overall learning experience through targeted campaigns and data-driven insights.

What We Offer:

Fitch Learning is a leader in financial services training. With unrivaled breadth and depth, the company delivers learning solutions for apprentices, graduates, and those with 10+ years’ experience in Financial Services. Our offerings include expert faculty, e-learning, coaching, and blended assessments, improving individual and collective business performance. Fitch Learning is a Fitch Solutions company.

Working at Fitch Learning provides the opportunity to be part of a global leader in financial education, committed to delivering cutting-edge training solutions. You'll collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry. By joining us, you'll be at the forefront of innovation in professional education, contributing to impactful learning experiences that drive career advancement and industry success.

This is a pivotal role reporting to the Head of Marketing. You will be provided significant responsibility and accountability to drive growth of the Public Courses business through sophisticated marketing approaches. You will build on your significant experience working across a diverse array of marketing activities and channels to strategically position Fitch Learning’s offerings to prospective learners worldwide.

We’ll Count on You To:

• Own the development and execution of strategic marketing plans using data analysis to drive enrollment for public courses.
• Develop engaging content and thought leadership that resonates with target audiences, generates engagement, and builds brand loyalty through storytelling and meaningful connections.
• Optimize SEO and SEM strategies to boost organic and paid traffic.
• Lead digital advertising efforts on platforms like Google and LinkedIn, managing external agencies for maximum reach.
• Utilize advanced data analytics to inform strategic decisions, leveraging insights to drive campaign innovation and adaptability, including using Conversion Rate Optimization (CRO) techniques.
• Communicate campaign objectives and results effectively to stakeholders.
• Collaborate with cross-functional teams to improve the customer journey and adapt to new digital trends, including AI.

What You Need to Have:

• Proven experience in digital and data-driven marketing within education and financial services, with a commercial focus.
• Experience in D2C, B2B2C or B2C marketing, handling lead-generating campaigns using inbound and outbound methods.
• Expertise in implementing comprehensive digital marketing strategies that leverage multiple channels, including social media, email, and search marketing.
• The ability to craft compelling narratives and developing thought leadership content that resonates with target audiences and that align with brand values.
• Strong analytical skills to translate data insights into strategies using tools like Adobe Analytics.
• Proficiency in marketing automation tools, CRM systems, web CMSs, and content marketing strategies.
• Highly effective written and verbal communication skills.
• Strategic thinker with an understanding of customer behavior and experience optimization.
• Ability to work under pressure, manage multiple tasks, and stay organized in fast-paced environments.
• Basic skills in graphic design using Adobe InDesign or similar graphics software to create content for a variety of platforms and channels.

What Would Make You Stand Out:

• Exceptional attention to detail.
• Strong combination of creative and analytical skills.
• Excellent customer service and stakeholder relationship management skills.
• Demonstrable skill in harnessing the power of AI.
• Confidence to work independently and autonomously.
• Team player.
• Innovative and creative, with an analytical, continuous improvement ethos.
• Positive and pragmatic approach.

Why Fitch?

Fitch is committed to providing global securities markets with objective , timely , independent and forward-looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interest or any appearance of a conflict of interest. Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work.

Fitch is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law