Associate Director, Programmatic

Wppmedia; Greater London; On-site; GBP 115,000 - 140,000; Full time

Job summary

WPP Media in the UK is seeking an Associate Director, Programmatic to lead the team of programmatic accounts, oversee central campaign executions, and advise local markets on best practices across Display and Programmatic.

You will drive strategic insight, mentor colleagues, manage client and team deliverables, and strengthen supplier relationships to advance AdTech initiatives across EMEA markets.

Qualifications

• Experience leading programmatic accounts and optimizing campaigns.
• Ability to manage client expectations and financial aspects of accounts.
• Collaboration across territories to drive digital maturity.

Responsibilities

• Oversee your team's programmatic accounts; ensure ongoing optimization and proactive opportunities.
• Take responsibility for wider client or team programmatic deliverables, including financials and reviews.
• Collaborate with Social / Cross-Channel Activation Director to deliver integrated channel strategy and driving AdTech projects.
• Consult with local territories to drive digital maturity across Display & Programmatic.
• Mentor team members and support longer-term career development.
• Work with Reservation Media and Investment teams to research, onboard, and develop best practices for emerging programmatic platforms.

Skills

Programmatic leadership

Campaign optimization

Team oversight

Client advisory

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3257 - Associate Director, Programmatic - UK

Role Summary and Impact

Programmatic involves planning & flawlessly executing programmatically bought media plans, across display, video and mobile and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

You will be the programmatic media lead for the team, providing strategic insight, consultancy to local markets to help them evolve programmatic best practice (incl. development of technology and leading supplier relationships), as well as oversee campaign executions managed centrally across multiple EMEA markets.

What we need from you

• Effectively oversee your team's programmatic accounts; ensuring ongoing and timely optimization is delivered by the team, and that they and yourself are constantly proactively looking for both tactical and strategic optimization opportunities
• Take full responsibility for all wider client or team programmatic deliverables, including the financial and commercial aspects of the programmatic accounts. Take responsibility for the bigger picture in terms of your clients' accounts, (for example, take full responsibility for reviews of client or team deliverables)
• Work closely with the current Social / Cross-Channel Activation Director to deliver integrated channel strategy across central campaign activations, as well as support any programmatic-involved transformation projects across AdTech
• Consult and engage with local territories to drive digital maturity across Display & Programmatic
• Act as a mentor to individuals both inside and outside of your team, encouraging them to develop their full potential, and helping them develop their longer-term career plans
• Working with the Reservation Media, and Investment teams across GroupM local partner agencies, assisting with research into, onboarding of, and best practice development for emerging programmatic platforms

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Experience in a digital media agency, or have commensurate experience in digital roles managing teams, and working with other Account Dire