Associate Director, Product Enablement, UK

wppmedia; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

WPP Media is seeking an Associate Director to lead enablement across the UK market for Open Optimise. The role involves partnering with clients, agencies, and internal teams to drive adoption and measurable value from OMS products.

You will train client teams, deliver product demos, and collaborate with regional leaders to align enablement efforts with broader business goals. Strong communication and stakeholder management are essential.

Qualifications

• Experience enabling OMS/product platforms across markets.
• Ability to run product walkthroughs and trainings.
• Experience in pitches and client engagements.

Responsibilities

• Oversee enablement activities across UK market for Open Optimise.
• Train client teams on OMS products and ensure adoption.
• Collaborate with account teams to expand product usage and deliver measurable impact.
• Provide product walkthroughs, demos and training sessions tailored to client needs.
• Monitor adoption metrics and report to leadership and enablement peers.

Skills

Enablement delivery

Client training

Stakeholder management

Demos & training

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

1780 - Associate Director, Product Enablement, UK

Role Summary and Impact

We are seeking a Optimise SME Director to oversee enablement activities across the UK market or platform for a major client within the Open Media Studio ecosystem. This role is ideal for someone who thrives in a hands-on environment, working closely with clients, agencies, and internal teams to drive adoption, engagement, and measurable value from WPP Open Optimise products. You will be responsible for ensuring that enablement plans are executed effectively, that client teams are trained and supported, and that feedback loops are established to continuously improve the client experience. You will work alongside regional and global enablement leaders to ensure your cluster's enablement efforts align with Choreograph's broader business objectives.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
• Pitch support: Collaborate and own the set up of discover and plan capabilities in pitch environments and scenarios. Act as the SME with data strategy to enable the pitch team and participate in pitches where required/upskill pitch leaders as required.
• Market / Platform level Client Enablement Oversight: Manage enablement programs for a market for a major client. Ensure market is onboarded effectively, trained on OMS products, and supported through adoption phases. Partner with account teams to identify opportunities to expand product usage and deliver measurable business impact.
• Hands-On Enablement Delivery: Conduct product walkthroughs, demos, and training sessions tailored to client needs. Support change management initiatives to help client teams transition to OMS-enabled workflows. Provide practical guidance and best practices to drive day-to-day adoption.
• Collaboration & Liaison: Act as the primary enablement contact for your market or area of expertise , connecting clients with product, engineering, and data strategy teams and escalating to Enablement leadership as required. Gather and relay client feedback to inform product improvements and roadmap priorities. Coordinate with regional enablement peers to share learnings and ensure consistency across accounts.
• Performance Tracking & Reporting: Monitor adoption metrics, engagement levels, and client satisfaction within your cluster. Identify trends and areas for improvement, and work with the regional enablement lead to adjust strategies accordingly.
• Support for Growth & Retention: Assist in new business pitches and client retention efforts by showcasing OMS capabilities. Develop enablement materials, case studies, and success stories that highlight value delive