Associate Director, Partnerships, Global

wppmedia; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

WPP Media is seeking a Partnerships Director to bridge Global Investment specialists with Client Account teams, shaping joint business plans with major global brands. The role involves crafting JBPs with media partners like Google, Amazon, and Meta, and coordinating with local markets for consistent execution.

Responsibilities include managing relationships with digital vendors, delivering negotiated benefits, and tracking investment performance to ensure transparency and impact for clients.

Qualifications

• Experience building and managing global partner JBPs.
• Ability to identify and develop media partnerships across digital vendors.
• Strong relationship management with clients and vendors.
• Strategic thinking to align partnerships with client objectives.

Responsibilities

• Define client JBPs with media partners and deliver strategic benefits.
• Coordinate with global investment specialists and regional teams to ensure consistency.
• Manage relationships with digital vendors and measure investment outcomes.
• Develop and monitor opportunities with vendors in Diversity, Sustainability and Inclusion spaces.

Skills

Partnership development

Strategic thinking

Client relationship management

Media landscape knowledge

Cross-functional collaboration

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

11625 - Director, Partnerships, Global

Role Summary and Impact

This Partnerships Director role is the link between our Global Investment specialists and WPP Media and agency Client Account teams, working to define and deliver joint business plan (JBP) partnership opportunities for key global clients, primarily The Coca Cola Company but with the opportunity to expand to other brands such as Ford, Colgate and Estee Lauder. This role will also work in tandem with Strategy leads and Account teams to identify relevant media partners, to then develop integrated investment strategies with, delivering best in class, progressive, strategic client partnerships.

Aided by support from the broader team, the Partnerships Director will define client's JBPs with media partners, such as Google, Amazon, Pinterest, Meta and TikTok, to maximise client benefits, and then work to deliver these commercial and strategic benefits, throughout the year. Cooperation with, and co-ordination of, local and regional market teams will be central to this, to ensure a consistent approach and successful execution of the negotiated benefits.

This role will require high levels of relationship management, strategy, coordination and organization as it will involve management of a complex client and agency structure.

The Partnerships Director will need to gain a deep understanding of our client's businesses and will need to apply their digital (and to a lesser extent, offline) landscape and strategic knowledge to ensure that the client partnership team delivers the most effective plans to deliver on the client's objectives and the changing entertainment marketing landscape.

They will be responsible for managing partner relationships with the key digital vendors (Meta, Amazon, Google, etc.) to ensure that our clients gain maximum benefits from trading deals brokered and JBPs. Measurement is a key part of the role, so this role is also responsible for ensuring that digital investment associated with the JBPs is tracked and reported back to the client, to ensure full transparency of pacing versus any investment endeavours in place.

Reporting of the role

This role reports to the Global Head of Partnerships.

Responsibilities of the role:

Strategic Skills

• Work collaboratively within the WPP Media network, and specialist practice departments e.g. DPAM teams, Brand Safety and Governance, , to deliver innovative and media-first, cross media Global JBP opportunities
• Develop a strong understanding of media landscape working closely with on and offline Global partners, to ensure first mover opportunities are leveraged for client
• Support in development and monitoring of opportunities with key vendors in the Diversity, Sustainability and Inclusion space, helping to grow client spend
• Identify key areas of partnership growth and work collaboratively with client teams, as an extension to their strategy & planning teams, to deliver and activate Global JBPs
• Support in the deployment and monitoring of Global JBPs, across local markets and regions, to ensure targets are met and value is unlocked

External Relationship Management

• Demonstrate an ability to build and maintain strong working relationships with clients, global media vendors, proprietary media opcos and internal teams, to drive collaboration and best in class delivery
• Develop and sell partnerships persuasively and with confidence, passion and enthusiasm to both clients and internal stakeholders