Associate Director of Customer Strategy and Propositions, THE TALENT SET

Guardian Jobs; London; Hybrid; GBP 60,000 - 76,000; Full time

Job summary

A leading company is in search of an Associate Director of Customer Strategy & Propositions to drive high-impact, insight-driven propositions for the FE and Skills sector. This strategic role will focus on embedding a customer-first approach and leading the Customer Propositions team, while overseeing the design of offers that deliver sustainable growth and value. Candidates should possess strong leadership skills and experience in product management within the educational or public sectors.

Qualifications

• Proven experience designing customer-first, product-led propositions.
• Strong background in professional development within education, training, or public sectors.
• Deep knowledge of the FE and Skills landscape.

Responsibilities

• Lead a customer-focused strategy alongside stakeholders.
• Drive customer insight and research agenda.
• Own the end-to-end proposition strategy and roadmap.

Skills

Customer-first strategy

Market analysis

Product management

Leadership

Job description

Associate Director of Customer Strategy and Propositions, THE TALENT SET

Join to apply for the Associate Director of Customer Strategy and Propositions, THE TALENT SET role at Guardian Jobs

Associate Director of Customer Strategy and Propositions, THE TALENT SET

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Join to apply for the Associate Director of Customer Strategy and Propositions, THE TALENT SET role at Guardian Jobs

We are looking to recruit an Associate Director of Customer Strategy & Propositions to lead the development of high-impact, insight-driven offers that meet the evolving needs of the FE and Skills sector. This strategic leadership role will embed a customer-first, data-led approach across the organisation, shaping compelling propositions for both individuals and organisations. You’ll oversee the design and continuous improvement of the organisations offer, including membership, professional statuses, and CPD programmes, ensuring each delivers value, impact, and sustainable growth. Working cross-functionally, you’ll drive end-to-end proposition planning, from market insight to investment prioritisation, securing the organisations reputation as a trusted and responsive partner.

Key Responsibilities:

• Lead a customer-focused strategy alongside stakeholders to evolve products, services, and experiences in line with sector needs.
• Analyse market trends, policy shifts, and workforce challenges to guide audience segmentation and prioritisation for individuals and organisations.
• Drive customer insight and research agenda, ensuring all decisions are grounded in robust, validated data.
• Own the end-to-end proposition strategy and roadmap, shaping business cases, investment priorities, and sustainable product development aligned with organisational goals.
• Lead design and continuous improvement of inclusive, audience-led value propositions, building customer-first capability across the business.
• Lead and inspire the Customer Propositions team, fostering collaboration, innovation, and a high-performance culture rooted in the companies values.
  
  
  

Ideal Candidate:

• Proven experience designing customer-first, product-led propositions using impactful frameworks.
• Strong background in professional development within education, training, or public sectors.
• Deep knowledge of the FE and Skills landscape, including policy and workforce challenges.
• Skilled in product management with a focus on outcomes, customer needs, and sustainability.
• Confident leader with a track record of developing high-performing, mission-driven teams.
• Expertise in product design and strategy.
  
  
  

This is a 12-month fixed term contract (potential view to go permanent) starting ASAP paying up to £75,150. Offering hybrid working up to 1-2 days in London. We can look up to notice periods max 6-8 weeks.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Contract

Job function

• Job function

  Other

• Industries

  Advertising Services

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