Associate Director Media Strategy

DEPT; London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading digital agency is looking for an Associate Director of Media Strategy to lead client engagements and develop strategic plans across digital channels. This hybrid role in London requires a deep understanding of media planning and strong leadership skills to drive growth for major brands. The successful candidate will work within a dynamic team focused on innovative marketing solutions.

Benefits

Flexible, hybrid working policy

Pension and free private healthcare

Mental health support

Cultural events and activities

Learning and development opportunities

Season ticket loan and cycle to work scheme

Qualifications

• Proven experience in cross-channel media strategy, planning & activation.
• Hands-on campaign planning and optimization experience needed.
• Strong understanding of measuring media effectiveness and analytics.

Responsibilities

• Develop communication plans integrating Consumer, Channel, and Content insights.
• Work closely with Client stakeholders for campaign activation.
• Identify growth opportunities and develop strategic recommendations.

Skills

Leadership

Strategic Thinking

Client Relationship

Data Analysis

Education

Relevant Bachelor's Degree

Postgraduate Degree Preferred

Tools

Media Planning Tools

Job description

Associate Director Media Strategy, London

Client:

DEPT

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

4e58fd7275af

Job Views:

47

Posted:

22.06.2025

Expiry Date:

06.08.2025

Job Description:

London, hybrid

Internally, this role is known as ‘Associate Director, Integrated Planning & Strategy’.

This position is part of our Growth Marketing service based in London or Manchester. We combine data, technology, creative content, and paid media to solve brands’ business problems & drive revenue through digital marketing solutions like ad campaigns, augmented reality, and chatbots.

As an agency, we are in a fantastic position to integrate expertise across disciplines to disrupt the UK agency model and address industry challenges. You will work in a vibrant environment with talented professionals for large global clients. At DEPT, we seek to hire top talent—people who continuously improve, learn, inspire, and aim for a better world.

JOB PURPOSE

We believe impactful media requires a holistic understanding of consumers, culture, channels, content, and commerce. Analyzing trends and performance across these interconnected fields guides our growth strategies for clients.

We seek an Associate Director Media Strategy who shares this mindset, eager to join our talented team. This leadership role involves client partnership, strategic storytelling, and omnichannel planning to deliver tangible outcomes. Ideally, you have extensive experience in full-funnel media strategy, media planning, buying, activation, and measurement, working with both large brands and smaller ones.

You will collaborate with client teams, business development, creative, data science & analytics, technology, and channel activation teams to retain and attract clients. You will be a key member of the growing Integrated Planning & Strategy team at a pivotal time for its influence within DEPT.

KEY RESPONSIBILITIES

Leadership

• Elevate our client’s ambitions with proactive, growth-oriented solutions
• Deeply understand our clients’ businesses to champion their work
• Work closely with client stakeholders as an extension of their teams
• Identify growth opportunities and develop strategic recommendations
• Support the expansion of our Integrated Planning & Strategy practice
• Maintain a passion for critical thinking, problem-solving, and understanding how data and technology influence business, brands, and customers

Planning

• Develop communication plans linking consumer insights, channels, and content to media strategies
• Collaborate with clients to develop briefs guiding campaign activation
• Leverage first-party data to inform strategies
• Stay current with marketing trends, new technologies, and competitors
• Use data insights to craft compelling stories
• Lead the creation of holistic communication plans, including objectives, KPIs, audience targeting, channel mix, budget, and measurement frameworks
• Partner with internal teams for campaign execution
• Build collaborative relationships with cross-disciplinary teams within the agency and with clients

WHAT WE ARE LOOKING FOR

• Extensive hands-on experience in cross-channel media strategy, planning, and activation, especially Paid Social (e.g., Facebook, Instagram); knowledge of traditional channels is a plus
• Proven experience in campaign planning, activation, and optimization of Paid Social campaigns
• Experience working with recognized brands in multi-agency environments
• Understanding of measuring media & marketing effectiveness, working with data science and analytics teams
• Knowledge of Brand and Performance media and their synergy
• Strong leadership, collaboration, client relationship, and communication skills
• Experience with media research and planning tools (e.g., ComScore, MRI, GWI, Kantar, Pathmatics)

WE OFFER

• Flexible, hybrid working policy
• Competitive salary and equal pay policies
• Pension, private healthcare, mental health support, sick pay
• Office refreshments and social events
• Travel support schemes and family-friendly policies
• Opportunities for learning, development, and cultural engagement
• Supportive onboarding with a ‘Buddy’ program
• Work with reputable clients and innovative projects

WHO ARE WE?

We are pioneers, always looking forward and innovating. Born digital, we are a tech and marketing-focused agency with a global presence and a culture that values autonomy, growth, and impact. Certified as Climate Neutral and B Corporation, we are committed to sustainability and positive change.

DIVERSITY, EQUITY & INCLUSION

We foster an inclusive workplace, recruiting and nurturing diverse talent. We encourage applications from all backgrounds and are committed to supporting you throughout the process and your career with us.

For more on our DEI efforts, visit our website.

Note: If you are not a passport holder of the country for this vacancy, you might need a work permit. More info is available on our blog.

All applications must be submitted via the 'Apply now' button. Do not include bank or payment details.

Created on 22/06/2025 by TN United Kingdom