Associate Director, Marketing

Consortium; Sheffield; Hybrid; GBP 75,000 - 85,000; Full time

Benefits offered by this job

Annual leave + bank holidays

Cycle to work scheme and health benefit

Paid parental/maternity/paternity/adop

Wellbeing and lifestyle discounts

Job summary

British Business Bank in the UK seeks a senior marketing leader to shape and deliver our marketing strategy across paid, earned, digital and non-digital channels. You will lead high-profile campaigns and content, own demand generation, performance marketing and brand management, and collaborate with senior stakeholders to maximise ROI.

The role is hybrid, based in Sheffield and London, with two days in the office each week on a fixed-term contract up to 12 months.

Qualifications

• Senior marketing leader with a track record of high-impact campaigns.
• Experience across paid, earned, digital and non-digital channels.
• Strong stakeholder management and leadership in a matrix environment.

Responsibilities

• Shape and deliver the Bank’s marketing strategy and campaigns.
• Lead demand generation, performance marketing and content initiatives.
• Collaborate with senior stakeholders and partners to maximise ROI.
• Oversee brand management and creative delivery.

Skills

Demand generation

Performance marketing

Brand management

Leadership

Job description

Location: Sheffield / London / Hybrid Working

Contract: Fixed Term Contract for up to 12 months

Salary: Up to £75,000 (Sheffield) / £85,000 (London) dependent on experience

Role: Senior marketing role leading high-profile campaigns and content

Key responsibilities include demand generation, performance marketing, and brand management

Description

Location: Sheffield / London / Hybrid Working

(Expectation that you will attend an office 2 days per week)

Contract: Fixed Term Contract for up to 12 months

Hours: Full time 37.5 hours per week/flexible days and/or hours (Mon-Fri)

Salary: Up to £75,000 (Sheffield) / £85,000 (London) dependent on experience

THE ROLE

In this senior role, you will shape and deliver the Bank’s marketing strategy, leading high-profile, high-impact campaigns and content across paid, earned, digital and non-digital channels. Responsibility will span demand generation, performance marketing, content marketing, brand management and creative delivery.

Working collaboratively with senior stakeholders, agencies and leading a talented marketing team, you will use insight and performance data to strengthen the Bank’s market position, build brand equity and maximise return on investment.

Essential demand generation experience will enable you to demonstrate a strong record of leading and delivering prominent, high-impact campaigns and content. Experience of social media and corporate brand management is highly desirable.

Strategic thinking, sound judgement, inclusive leadership and the ability to communicate and influence effectively at senior level will be important. In this role, you will create a collaborative environment in which people can contribute, develop and succeed.

• 30 days annual leave plus bank holidays, opportunity to buy and sell up to 5 days holiday
• Cycle to work scheme, healthcare cash plan, Group Income Protection and life assurance
• Paid voluntary days, maternity, paternity, adoption, and shared parental leave
• Benefits designed to suit your lifestyle - from discounts on retail and dining, to health and wellbeing, travel, and technology...and plenty more

About British Business Bank

The British Business Bank is an established and influential institution with a key mission of driving sustainable growth and prosperity throughout the United Kingdom. It plays a vital role in supporting access to finance for smaller businesses, facilitating their development and contributing to the transition towards a net zero economy.

Since its inception in 2014, the British Business Bank has functioned as a government-owned economic development bank, operating independently to fulfil its objectives. It collaborates with over 200 delivery partners, including high street, digital, specialist, and challenger banks, venture capital and private debt funds, as well as fintech platforms, to implement its programs effectively.

With offices in Sheffield and London, the British Business Bank currently employs approximately 550 individuals.

As an organisation that values flexibility, wellbeing and collaboration, the British Business Bank introduced a hybrid-working model in 2020. Our colleagues typically spend an average of 2 days per week working in our offices, striking a balance between the advantages of remote work and the benefits of in-person collaboration. The successful candidate for this role should be able to commute to our office (unless specified).

At the British Business Bank, we aim to represent the communities we serve, firmly believing that different perspectives make us stronger. We strongly encourage applications from individuals with varied experiences and backgrounds.

As a Disability Confident employer, we commit ourselves to having an inclusive, equitable and accessible recruitment process supporting applicants and employees, making reasonable adjustments whenever it is feasible.