Associate Director, Influencer Lead - Global Communications Agency

FleishmanHillard; London; On-site; GBP 70,000 - 95,000; Full time

Job summary

A leading global communications agency in London is seeking an Associate Director, Influencer Lead to drive social and influencer strategies for top brands. This role involves strategic planning, cross-platform content development, and leading innovative campaigns to enhance brand relevance in the digital space. Join a dynamic team committed to inclusivity and creativity, with opportunities for personal and professional growth in a flexible working environment.

Benefits

Comprehensive wellbeing and benefits package

Generous holidays including birthday leave

Flexible hybrid working

Amazing Culture Club perks

Growth and leadership opportunities

Qualifications

• Experience in leading social and influencer strategies.
• Deep understanding of social platforms and audience insights.
• Proven ability to drive measurable impact and innovation.

Responsibilities

• Lead social and influencer strategy for top consumer brands.
• Develop insight-led social strategies for integrated campaigns.
• Collaborate with teams to produce platform-native content.

Skills

Strategic Thinking

Digital Marketing

Influencer Marketing

Social Media Strategy

Creativity

Job description

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Associate Director, Influencer Lead - Global Communications Agency, London

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Client:

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

94192917e6da

Job Views:

3

Posted:

18.07.2025

Expiry Date:

01.09.2025

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Job Description:

Location: London – hybrid (at least 3 days p/week in our Bankside office)

Reports to: Director

Overview

We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity.

This is a client-facing role for a strategic thinker and digital-native with a deep understanding of how brands can show up and thrive across social platforms. You’ll lead best-in-class integrated campaigns, combining earned storytelling with bold content, creator partnerships, paid media, and commerce-led thinking — all underpinned by data and cultural insight. You will play a key role in helping to lead and further innovate the London Influencer offering, working closely with FH colleagues globally and across Omnicom.

We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age.

The team

We harness the collective power of creative, social and strategic marketing to produce electric, infectious and award-winning communications. With this in mind, we create provocative, inspiring solutions for big brands with stories to tell - which could be anything from a blog or social campaign to an installation, film, event or long-term movement. And while we’re part of a successful global group, we have developed a ‘start-up’ mentality of bravery and entrepreneurialism, rooted in business-changing ideas.

The work

You’ll work closely with clients to build brand relevance, inspire action, and drive measurable outcomes. You’ll collaborate across teams to deliver seamless, channel-first work that builds community and converts attention into results — including in the fast-evolving world of digital commerce.

Key responsibilities include:

• Lead social and influencer strategy for the agency’s top consumer brands, working with clients leveraging audience and cultural insights; and deep platform knowledge to create strategies and campaigns that drive real measurable impact.
• A proactive senior leader and client partner, providing confident counsel and consistent excellent delivery

Strategic Planning & Execution

• Develop smart, insight-led social strategies that clearly define social media’s role as part of integrated campaigns (paid, owned, and earned tactics)
• Build cross-platform content and channel plans for Meta, TikTok, YouTube, LinkedIn, X and emerging platforms.
• Lead the integration of influencer marketing into social strategies, defining the role of creators in the digital ecosystem and how impact is measured.
• Develop digital commerce strategies that connect content with conversion, including shoppable media and performance-driving partnerships.
• Use social listening and analytics (OMC tech stack) to optimise content and engagement strategy.
• Collaborate closely with creative, production, influencer and data specialists to produce bold, platform-native content.
• Champion innovation, testing and learning across all social and influencer activations. Integration into the agencies global social and influencer communities

New Business & Thought Leadership

• Contribute to new business efforts, including social-first creative strategies, influencer recommendations and digital commerce insights.
• Represent the agency in pitches, panels and industry events as a digital expert and brand advocate.
• Stay ahead of cultural shifts, platform innovation, and commerce trends to inform future-facing client work.

If you have experience in the above we’d love to hear from you.

A few things we think you’ll love:

• A friendly and inclusive team with a global reach
• Opportunities to work across multi-market campaigns and collaborate across our Omnicom network
• A clear pathway for growth, development and leadership
• Global mobility and secondment opportunities
• Flexible hybrid working with a culture thattrulyvalues work-life balance
• Amazing Culture Club perks – from rooftop yoga to in-house massages
• Comprehensive wellbeing and benefits package (including BUPA, generous parental leave, gym membership, fertility & menopause support)
• Generous holidays, including birthday leave, Christmas closure and sabbaticals

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Apologies in advance but due to the high volume of applications we receive we aren't always able to respond to every application individually.