Associate Director, Gaming, Marketing

hubbul; England; Hybrid; GBP 40,000 - 60,000; Part time

Job summary

A leading digital agency in the UK seeks a Freelance Associate Director for their Gaming team. This part-time role (2-3 days/week) requires strategic leadership and deep knowledge of the gaming industry. The ideal candidate will have experience with AAA titles, a strong media network, and a proven ability to mentor junior team members. Join a dynamic environment focusing on impactful marketing strategies in gaming.

Qualifications

• Minimum of 3 AAA gaming projects worked on, with demonstrable impact.
• Strong network and contacts at specialist gaming media outlets and platforms.
• Deep understanding of gaming culture, trends, and audience behaviours.

Responsibilities

• Provide strategic leadership and guidance to Account Managers and Executives.
• Act as a senior point of contact for gaming clients, ensuring high-quality delivery.
• Shape campaign strategies and creative direction using deep industry knowledge.
• Utilise relationships with specialist gaming sites to amplify campaign reach.
• Contribute to new business efforts and pitch development.

Skills

Strategic leadership

Industry relationships

Mentoring junior members

Understanding of gaming culture

Agile methodologies

Job description

This range is provided by hubbul. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Details

• Location: Remote Or Hybrid
• Contract Type: Freelance
• Team: Gaming Division

Overview

We're partnering with a leading digital agency renowned for its work with top-tier gaming companies. They're seeking a Freelance Associate Director to support their Gaming team on a part-time basis (2-3 days per week). This is a strategic and hands-on role for someone deeply embedded in the gaming industry, with experience across AAA titles and strong industry relationships.

Key Responsibilities

• Provide strategic leadership and guidance to Account Managers (AMs) and Account Executives (AEs) within the Gaming team.
• Act as a senior point of contact for gaming clients, ensuring high-quality delivery and alignment with client goals.
• Use your deep industry knowledge to shape campaign strategies and creative direction.
• Utilise existing relationships with specialist gaming sites to amplify campaign reach and effectiveness.
• Contribute to new business efforts and pitch development within the gaming vertical.

Required Experience

• Minimum of 3 AAA gaming projects worked on, with demonstrable impact.
• Strong network and contacts at specialist gaming media outlets and platforms.
• Proven ability to mentor and guide junior team members.
• Deep understanding of gaming culture, trends, and audience behaviours.
• Experience working within or alongside digital agencies is a plus.

Ideal Candidate

• A strategic thinker with hands-on experience in gaming marketing or communications.
• Comfortable working in an Agile, cooperative environment.
• Able to make an impact from day one

We are Aspire Ltd are a Disability Confident Committed employer

Other

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Advertising, Marketing, and Project Management
• Industries: Computer Games, Mobile Gaming Apps, and Online Audio and Video Media