Associate Director, Business Intelligence

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Client:

Initiative

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

8

Posted:

24.04.2025

Expiry Date:

08.06.2025

Job Description:

OUR COMPANY

We are dynamic, empowered, and entrepreneurial. We pride ourselves in being an equal opportunities employer, and diversity and inclusion are at the heart of what we believe in. IPG Mediabrands is committed to increasing the diversity of our workforce and welcomes applications regardless of gender identity, race, sexual orientation, disability, age, religion, or belief.

Initiative is different from other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and effective communications strategies for our clients.

We’re not the biggest agency in town. So rather than outsize our competitors, we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market.

Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable).

Our new world model is comprised of five central “craft centres”: Client Advice and Management, Strategy, Communications Design, Cultural Insights & Analytics (CIA), and Partnerships.

OUR BEHAVIOURS

Everyone at the company is encouraged to Take The Initiative in their day-to-day work. Key behaviours we adhere to are:

• The ability to assess and initiate things independently
• The power or opportunity to act or take charge before others do

Initiative respects that everyone has something unique to contribute to the agency. We are a bunch of eclectic and brilliant misfits with diverse backgrounds that represent the unique fabric of consumers and culture.

We want you to be yourself. We want to hear your opinions. We want to see your passion and energy. If you disagree with something you see or hear, then speak up. We will never punish or penalize you for bringing something important to our attention.

If you believe you can improve something in the agency, then speak up. We will always listen to your ideas and suggestions. We will not tolerate harassment, bullying, or corporate politics. We will not tolerate discrimination of any kind. We expect you to be responsible on social media and remember that you represent the agency and should not bring us into disrepute.

We are committed to your learning and development. The agency will organize regular L&D to enhance and accelerate your career – we expect you to prioritize training and actively participate.

We sell solutions, not services. Always “stitch” together the various services of Initiative and IPG Mediabrands in a way that is seamless for clients. We operate as one united IPG Mediabrands and never in silos. We will not tolerate “turf wars” across business units and expect you to play nicely in the sandpit as you collaborate with others.

TEAM OVERVIEW

The Cultural Insight and Analytics (CIA) team in London is a group of 30+ specialists covering four principal areas of data and analytics: Business Intelligence, Audience & Data Strategy, Research & Insights, and Advanced Analytics. The teams support client deliverables for UK clients, as well as Global and EMEA clients based out of the London hub.

The Business Intelligence EMEA team provides a critical role in providing our clients with access to clean, organized data, insightful visualizations, and actionable insights. There has been significant growth in the Business Intelligence team in the last 12 months due to the increasing importance that Initiative’s clients place on this area.

ROLE OVERVIEW

The Business Intelligence Associate Director will be responsible for the technical delivery of projects across key clients in the EMEA hub, related to Amazon Web Services.

This is a client-facing, technical role requiring hands-on experience of media data and infrastructure, with the expertise to understand client requirements, identify and design appropriate solutions, and ensure successful delivery (with the support of the team director).

The role will support AWS in ensuring accurate data, reporting, and governance solutions are in place with a high degree of accuracy. Additionally, this position will take the lead in driving process automation, actively enhancing workflows, and promoting best practices within the team.

An independent worker, this person will also enjoy collaborating with team members from the EMEA CIA hub, as well as with colleagues from other markets and other IPG agency partners. We are looking for someone who ‘gets’ numbers and enjoys using them to solve problems; they will constantly strive to make things more effective and more efficient.

ROLE AND RESPONSIBILITIES

• Communicate with stakeholders and clients to understand reporting and analytics requirements.
• Challenge existing ways of working and design new solution requirements with the BI Director.
• ETL/ELT of data from various sources.
• Drive efficiencies in how analytics services are delivered through standardization and automation.
• Generate actionable, data-driven insights to provide stakeholders with a clear view of campaign performance.
• Ensure the ongoing success of projects through the design and implementation of appropriate QA processes.
• Oversee the project management and prioritization of multiple reporting deliverables.
• Be a point of escalation (internal and client-facing) for any data issues that may arise on the account.
• Contribute to the ongoing development of data systems.
• Provide training and guidance to analysts in the team while ensuring high standards of work.
• Line management of one to two data analysts.
• Collaborate with cross-craft teams on campaign taxonomy implementation and ensure the alignment of workflows with Initiative’s data privacy policy.

SKILLS AND EXPERIENCE

• Experience in data science, analytics, or similar, preferably in a media or agency environment.
• Experience with both SQL and Python. Strong Excel skills.
• Experience with connecting APIs.
• Experience in using work project management tools, such as Asana.
• Experience in data analysis and insight generation.
• Excellent written, verbal, and presentation-based communication skills.
• Experience managing junior team members.
• Excellent numeracy and a problem-solving mindset.
• Strong communication skills to effectively manage stakeholders (clients and internal).
• Experience managing and delivering complex projects.
• Degree in STEM or Economics or similar.
• Experience with Tableau or other data visualization tools.
• Experience with Snowflake.
• Experience with GitHub.
• Experience with GCP, Azure, and/or AWS.

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, color, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status, or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [emailprotected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Electric vehicle salary sacrifice car scheme
• Interest-free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts, and many more!