Associate Director, Awareness Media Europe

Audible; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Audible is looking for an Associate Director of Awareness Media in London to spearhead innovative media strategies across TV, radio, and cinema. This role involves managing substantial budgets, optimizing campaigns, leveraging analytics, and building partnerships to enhance brand presence across Europe.

Qualifications

• Proven track record with multi-market consumer brands.
• Experience managing substantial media budgets.
• Strong analytical skills for evaluating campaign performance.

Responsibilities

• Lead awareness media campaigns across TV, radio, cinema, and OOH.
• Manage budgeting, planning, and reporting for assigned media channels.
• Collaborate with internal and external stakeholders to drive strategy.

Skills

Media Strategy

Commercial Mindset

Data Analytics

Campaign Optimization

Job description

Associate Director, Awareness Media Europe, London

Client:

Audible

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

86cfa92d46bf

Job Views:

6

Posted:

02.07.2025

Expiry Date:

16.08.2025

Job Description:

ABOUT THIS ROLE

ABOUT THIS ROLE

Audible is seeking a media expert to join the Awareness media team to help drive awareness and consideration of Audible and Audible content via innovative media strategies. This forward-looking and well-established media professional will lead key awareness media channels – TV, radio, cinema and out-of-home partnering closely with Audible’s global media agency and alongside a team of internal media experts.

This role is a rare opportunity to develop high-profile media partnerships for the leading audio entertainment brand in the UK, Germany, France, Spain and Italy. You will manage a significant share of Audible’s budget in Europe through high-impact media, while collaborating with Brand and Creative on making Audible an integral part of regional and local pop culture.

ABOUT YOU
As a key member of the media team you will influence large-scale campaigns, while continuously innovating and optimising your media channels. You will define your channels’ role in Audible’s media mix, provide in-depth channel insight and drive planning, budgeting and testing. You have a proven track record of working with multi-market consumer brands, preferably for established brands and a strong commercial mindset with the ability to connect media strategies with commercial impact

As an Associate Director, Awareness Media Europe, you will...
- Work with a substantial budget and meaningfully contribute to developing complex and multi-territory media plans across assigned media (TV, OOH, cinema, radio)
- Take ownership of operational processes such as budgeting, planning, optimisation, testing and reporting on set KPIs for assigned channels
- Work with data analytics, including Marketing Mix Modelling, Competitor Reports and PCAs, to evaluate and optimise channel’s impact on brand demand, traffic and sign-ups
- Stay ahead of new trends, tools and best practices for your channels, defining testing and innovation pipeline for the region and each marketplace
- Build partnerships with multiple internal (other channel leads, creative assets fulfilment, accounting) and external (agency, vendors) stakeholders
- Act as a channel expert with a clear vision and a well-informed point of view
- Identify opportunities to scale efficiently, as well as capitalise of growth and optimisation levers

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Created on 02/07/2025 by TN United Kingdom