Associate Director, AI-Driven Solutions Marketing

Moody; Greater London; On-site; GBP 110,000 - 150,000; Full time

Job summary

Moody's Analytics Banking Solutions Marketing team seeks an Associate Director of Solutions Marketing to lead messaging, positioning, and go-to-market strategy for complex financial services solutions.

You will partner across Product, Sales, and Customer Success to translate capabilities into market-ready narratives, develop compelling collateral, and drive adoption and growth while integrating AI-enabled workflows.

Qualifications

• 8+ years of experience in product marketing, solutions marketing, go-to-market strategy, or commercialisation within financial services, software, data, analytics, or technology.
• Proven ability to develop messaging and positioning that translates complex products, data, analytics, and workflows into differentiated customer value propositions.
• Demonstrated experience leading go-to-market plans for launches, releases, and migrations across Product Management, Sales, Customer Success, and Marketing.
• Strong sales enablement expertise, including presentations, demonstrations, customer-facing collateral, proof points, and readiness content.
• Experience using market research, customer feedback, competitive intelligence, and performance data to strengthen positioning and go-to-market execution.
• Excellent writing, storytelling, strategic thinking, and stakeholder management skills, with the ability to influence senior leaders and lead cross-functional initiatives independently.
• Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency.

Responsibilities

• Own solution positioning, go-to-market strategy, and sales enablement to drive adoption, differentiation, and growth.
• Own messaging and positioning for assigned solutions, translating complex capabilities into compelling customer value propositions and market-ready narratives
• Lead go-to-market planning and execution for launches, releases, enhancements and migrations, defining target audiences, objectives, success measures, and readiness requirements
• Partner across Product Management, Sales, Customer Success, and Marketing to translate product roadmaps into commercialisation plans and deliver market readiness
• Develop sales enablement materials, including presentations, demonstrations, solution briefs, customer stories, competitive content, and readiness guidance
• Develop customer proof points and synthesise customer, competitor, analyst, and market insights to strengthen positioning and go-to-market strategy
• Own product-centric content strategy, creating and activating solution content and narratives across the customer journey
• Monitor content and enablement performance, using engagement, conversion, commercial outcomes, and stakeholder feedback to guide optimization
• Maintain accurate, relevant, and discoverable product content across digital channels, search engines, and generative AI experiences

Skills

Product marketing

Solutions marketing

Go-to-market strategy

Sales enablement

Market research

Storytelling

AI concepts

Education

Bachelor's degree in Marketing, Business, Communications, Finance, Economics, Technology

Job description

Moody's Analytics Banking Solutions Marketing team seeks an Associate Director of Solutions Marketing to lead messaging, positioning, and go-to-market strategy for complex financial services solutions.

You will partner across Product, Sales, and Customer Success to translate capabilities into market-ready narratives, develop compelling collateral, and drive adoption and growth while integrating AI-enabled workflows.