Associate CRM Manager

Aristocrat; City Of London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading gaming company in London is looking for an Associate CRM Manager to enhance player engagement through data-driven campaigns. You will design, monitor, and analyze CRM campaigns while collaborating with gaming teams. Ideal candidates should be skilled in data analysis, have a passion for numbers, and be fluent in English. Join a company that prioritizes people and offers a vibrant work culture.

Benefits

Inclusive company culture

Career development opportunities

Global team and collaboration

Qualifications

• Experience with data analysis and reporting.
• Ability to generate actionable business insights.
• Open to feedback and thrives under mentorship.

Responsibilities

• Design and analyze CRM campaigns to enhance player engagement.
• Monitor metrics and report irregularities.
• Perform QA checks for error-free execution.

Skills

Analytical skills

Attention to detail

Organizational skills

Interest in gaming

Data analysis

Education

Experience with Excel and Google Sheets

Experience with SQL, Python or R

Tools

Looker

Tableau

Job description

Overview

We are looking for an Associate CRM Manager to join our dynamic team in London. In this role, you will support the planning and execution of campaigns that aim to enhance player engagement, retention, and monetization. You will play a key role in extracting, managing and analysing data, seeking to optimize lifecycle flows, event campaigns and sales. This is a phenomenal opportunity to be part of a friendly and encouraging team within an expert marketing department.

What You'll Do

• Design, configuration, monitoring, and analysis of campaigns.
• Hypothesize and analyse new campaigns under AB testing conditions.
• Regularly check critical metrics and report any irregularities.
• Using internal tools to configure medium to high complexity CRM events, lifecycles and campaigns.
• Perform post-launch checks to monitor campaign performance and iterate improvements.
• Perform QA checks to ensure smooth and error-free execution.
• Suggest areas for improvement based on data relating to processes, flows, sales and events.
• Analyze competitor strategies and market trends to stay ahead of industry trends.

What We\'re Looking For

• Ability to analyse critical metrics and generate actionable business insights for the game teams, and Product Madness as a whole.
• Dedication for understanding data, e.g. easily spotting anomalies without thinking too much about it.

Qualifications

• Experience with Excel and Google sheets.
• Experience with SQL, Python and/or R.
• Strong attention to detail and excellent organizational skills.
• Skilled in analysis, with a passion for numbers and data.
• Interested in gaming and the mobile gaming industry.
• Open to feedback and thrives under mentorship.
• A selfstarter, keen and independent learner, always looking for ways to improve.
• Fluent in English.

Bonus Skills

• Experience with visualization tools like Looker or Tableau.
• Experience in setting up and analyzing A/B tests.
• Experience working with free-to-play games, social casino titles, or real money gaming.

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Travel Expectations

None

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.