Associate Content Designer

Llywodraeth Cymru / Welsh Government; United Kingdom; Hybrid; GBP 27,000 - 29,000; Full time

Job summary

Welsh Government is seeking an Associate Content Designer to join the Statistics and Research Web Publishing Team. The role focuses on clear digital communication and user experience, publishing content provided by statisticians and researchers.

You will work under supervision in an entry-level position, developing content design skills, accessibility awareness and collaboration with cross-government colleagues while meeting deadlines and adhering to GOV.WALES style.

Qualifications

• Content designers review content at all stages of the user journey and use evidence to inform decisions.
• They follow corporate style guides and contribute to content communities.
• Ability to work with statisticians and researchers to simplify complex information.

Responsibilities

• Maintain publishing schedules across different systems and meet deadlines.
• Use content management systems to publish content from statisticians and researchers.
• Review drafts to GOV.WALES style guide and accessibility standards.
• Review and update content across reports, dashboards and newsletters.
• Create plain text posts using Canva for social media.
• Monitor and respond to queries in shared mailboxes and on X.
• Design content with accessibility in mind and across platforms.

Skills

IT skills and organisation

Clear writing

Communication

Tools

Canva

Content management systems

Job description

The Welsh Government operates name-free recruitment. The recruiting panel will not see personal information such as a candidate’s name and address during the sifting process. This policy is in line with our commitment to end bias and promote equality and diversity.

Vacancy title

Associate Content Designer

14/10/2026, 16:00

Advertising basis Permanent

A non‑negotiable starting salary of £27,302 will be offered to the successful candidate

Salary range or pay band Team Support £27,302 to £29,291

Work pattern Full time (applications are welcome from people who work part time, as part of a job share or who work full time)

Group Operational Effectiveness Group

Directorate Knowledge and Analytical Services

Branch Statistical Services

Location (s) Pan Wales

‘Pan Wales’ means the post holder can be based in any Welsh Government office, subject to business needs. Roles based outside Wales, including London, are not available unless explicitly stated in the advert.

A list of the Welsh Government’s offices can be found on www.gov.wales/welsh-government-offices . Please note it may not always be possible to accommodate a preference for a specific office location.

The post holder’s travel from their home to their assigned Welsh Government office is considered their ‘ordinary commute’ and must be done in their own time and at their own cost.

Purpose of post

Welsh Government

The Welsh Government delivers digital services to people and business across Wales. Led by our Chief Digital Officer, the Welsh Government is increasingly delivering more services online and has a vision (outlined in the Digital Strategy for Wales) of improving the lives of everyone through collaboration, innovation and better public services.

To achieve this vision, the Welsh Government needs specialist digital, data and technology skills across all departments in the organisation to improve the services and policies we develop for Welsh citizens.

For more information about the benefits of making a difference with us, please see the Employee Benefits Pack .

The Digital, Data and Technology (DDaT) profession in Welsh Government supports a range of digital services across the organisation. As a member of our DDaT profession, you will be an important part of the Statistics and Research Web Publishing Team and make a significant and direct contribution for the people of Wales

Team/Division Overview

We are looking for an enthusiastic associate content designer to join our Statistics and Research Web Publishing Team in Knowledge and Analytical services. The team manages the quality of our digital content on Statistics and research | GOV.WALES and other digital channels. You will support 2 content designers publishing statistics and research content. You will have a focus on clear digital communication and the user experience.

Job Role

This post maps to the DDaT Capability Framework role/level of Associate content designer . As a trainee in an entry-level position, working under supervision, you need aptitude, potential and an understanding of the role. You will perform basic standard checks and copy edits.

Content designers are responsible for reviewing content at all stages of the user journey. They create, evaluate, update and review content and are comfortable using evidence, data, and research to make content decisions. They build relationships across government to focus on user needs and influence stakeholders. They contribute to and use corporate style guides and content patterns and are active in content communities.

You will:

• have excellent IT and organisation skills with attention to detail
• know how to write simply and clearly, with the user in mind
• be a good communicator who works well in a fast‑paced environment

You will be a crucial part of our content design capacity as we seek to transform our products to better meet user needs.

No knowledge of statistical or research methods is required, and you do not need to be an expert with numbers. You will work with subject matter experts to design content to meet user needs and make complex language and processes easy to understand.

Key tasks

• Maintain publishing schedules across different systems and create announcements to deadlines.
• Use content management systems to publish content provided by statisticians and researchers, to strict deadlines.
• Review drafts of publications to check they follow the GOV.WALES style guide, contain no errors and meet current accessibility standards.
• Review and update different types of content across a range of platforms, including reports, StatsWales datasets, blog posts, PowerBI dashboards, social media posts and newsletters.
• Use tools such as Canva to create text posts for social media.
• Monitor and respond to queries in 3 shared mailboxes and on X.com.
• Understand government accessibility requirements and advise on designing content that works with common assistive technologies, making information accessible to all.
• Develop excellent working relationships across the department and with the wider Welsh Government Digital Team.
• Communicate and contribute to guidance on the publishing process.
• Contribute to the GOV.WALES content community, sharing experiences, supporting peers, and contributing to the development of standards.

As a member of the Digital, Data and Technology profession in Welsh Government you will have access to a range of learning and development opportunities.

You will have the opportunity to work on various projects and engage with colleagues at all levels from within the profession and business areas across the organisation.

You will also be able to:

• develop content design skills, including writing clear, user‑focused digital content and simplifying complex information
• build expertise in accessibility standards, inclusive design and using data, analytics and user evidence to improve content quality
• strengthen collaboration, coaching and stakeholder engagement skills by working closely with statisticians, researchers, digital specialists and the cross‑government content community

Other vacancy related information

A written assessment on content design will be required at Stage 2. The assessment will be administered online and invigilated through MS Teams. The assessment is designed to test your ability to improve written content and ensure that it complies with standards and style guides. It is a timed assessment and must be completed and submitted by the time specified. More information will be provided in the invitations to that stage. Only those who pass the assessment will progress to interview.

Candidates’ technical assessment scores will contribute to their overall merit order with the following weighting: 25% assessment, 75% interview.

A reserve list may be held for this opportunity. Any candidate who is successful in being offered a reserve status, will remain on the reserve list for 12 months.

In the event of a large number of applications, an initial sift will be conducted against the lead assessment criterion: Communicating and influencing – use plain and simple language, being careful to check written work for errors.

Candidates who pass the initial sift may be progressed to a full sift or Stage 2 assessment.

Hybrid working arrangements reflect the current Welsh Government expectation that postholders spend at least 40% of their working time in a physical office location. This requirement may change in line with future organisational needs.

Vetting level Basic

Number of posts 1

Contact point for further information regarding the post [e-mail]

Welsh language requirements

Welsh language requirements 3 - Welsh language skills are not essential for this opportunity; you do not need Welsh language skills to apply. However, as the Welsh Government is a bilingual organisation, Welsh language skills are desirable and will be considered if two or more candidates receive the same score at the application or interview stage.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre‑settled status under the European Union Settlement Scheme (EUSS)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre‑settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our AI candidate guidance for more information on appropriate and inappropriate use.

Selection Process and Stages

Welsh Government, like all other Government Departments use Success Profiles when we recruit. For each role we consider what you will need to demonstrate to be successful. This gives us the best possible chance of finding the right person for the job. It raises performance and improves diversity and inclusivity.

The selection process and stages are:

Number of Stages: 3 stage process

Stage 1 Application Form

Stage 2 Online Test

Stage 3 Interview

Behaviours

We’ll assess you against these Behaviour criteria during the selection process.

Behaviour 1: Communicating and Influencing

Use plain and simple language, being careful to check written work for errors.

This will be tested at stage 1: Application Form

This will be tested at stage 2: Online Test

Behaviour 2: Delivering at Pace

Always work with focus and pace to get the job done on time and to a high standard.

This will be tested at stage 3: Interview

Experience

We’ll assess you against the following Experience criteria during the assessment process.

Evidence to provide Experience questions

Experience 1: Experience of planning, organising and managing own time to provide a high‑quality service that meets customer needs.

This will be tested at Stage 1: Application Form

This will be tested at Stage 3: Interview

Experience 2: Ability to follow relevant policies, procedures and rules that apply to the job.

This will be tested at stage 3: Interview

Technical

We’ll assess the following Technical skills during the selection process.

Technical 1: Content management and architecture – explain the value of organising and categorising information in content design and some ways to do this.

This will be tested at stage 1: Application Form

This will be tested at stage 2: Online Test

This will be tested at stage 3: Interview

Technical 2: Designing for everyone – explain the importance of making government content and services inclusive, accessible and environmentally sustainable, and the value of standards and regulations.

This will be tested at stage 3: Interview

If you do not meet the eligibility criteria your application will not progress. If it becomes clear at a later stage in the process that you are not eligible to apply, your application may be withdrawn, or the offer retracted.

Social Model of Disability

Welsh Government has adopted the social model of disability, which recognises that barriers in society act to disable people who have impairments, or health conditions, who are neurodivergent or who use British Sign Language.

We are committed to removing barriers in the recruitment process so that all (or potential new) staff can perform at their best.

Recruitment adjustments can be made at any part of the recruitment process for candidates with an impairment or health condition, who are neurodivergent or who use British Sign Language.

We are committed to inclusive recruitment and offer interviews to eligible candidates who meet the minimum criteria for the role through the following schemes:

Disability Confident

The Welsh Government is a Disability Confident Leader. As part of our commitment to this scheme we interview any candidate with an impairment, health condition, who is neurodivergent or who uses British Sign Language if they meet the minimum criteria for the post.

A Great Place to Work for Veterans

The Welsh Government operates the Great Place to Work for Veterans Initiative. As part of our commitment to this scheme we interview any eligible candidates who meet the minimum criteria for the post.

Redeployment Interview Scheme

Civil Service