Assitant Brand Manager - Pipers & Smiths

PepsiCo; Reading; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading snack and beverage company in Reading seeks an Assistant Brand Manager. The role involves driving brand performance across key sales teams, developing strategic plans, and collaborating with internal teams to ensure effective marketing campaigns. Candidates should have strong cross-functional collaboration skills and a passion for creative marketing. This position offers a dynamic work environment.

Qualifications

• Excellent cross-functional collaboration skills.
• Strong potential in leading gate processes and partnering closely with commercialisation.
• A love for creative campaigns and expertise in social platforms.

Responsibilities

• Work with key sales teams to drive brand forward, achieving Annual Targets.
• Lead development of long-term strategy for Pipers brand.
• Collaborate with internal partners to launch NPD and packaging changes.

Skills

Cross-functional collaboration

Commercial acumen

Creative curiosity

Insight & Analytical skills

Excellence in execution

Creative excellence

Job description

Overview

We’ve got an exciting opportunity for an Assistant Brand Manager working across both Pipers and Smiths brands. As an ABM, you will be a key team member helping support the marketing lead everything from ideation, 360 agency briefing, comms development, media planning, NPD development and in market execution. You will also play a crucial role in workings with our sales teams making sure plans become reality.

Responsibilities

• Work with our key sales teams to drive the brand forward achieving our Annual Targets. Both brands are designed to work in specific channels, so you will need to leverage networking skills to ensure execution.
• On Pipers specifically we have an ambition to double the business, you will play a crucial role in developing the long-term strategy.
• You will work closely with key internal cross-functional partners to deliver projects that will launch NPD, Packaging Changes and new Pack Formats.
• Partner with shopper marketing team to ensure effective spend of A&M budget.
• Develop and lead campaign “key visual” and guidelines to ensure consistent communications from TV to in-store.
• Lead performance analysis, analysing sales data, competitor activity and consumer and market results.
• Manage total project A&M budget and regularly report and under/ overspends.

Qualifications

• Excellent cross-functional collaboration.
• Commercial acumen – strong potential in leading gate processes and partnering closely with commercialisation, sales execution, finance, and more to build feasible solutions.
• Creative curiosity – a love for creative campaigns and expertise in social platforms.
• Strong understanding of PEP business & ecosystems.
• Excellence in execution.
• Insight & Analytical skills – to be confident with data and financials and can translate those into actionable brand recommendations.
• Creative excellence – strong potential in developing and delivering best in class marketing campaigns.