Assistant Store Manager, Full Time - Covent Garden

Reformation; Greater London; On-site; GBP 34,000 - 40,000; Full time

Benefits offered by this job

Private medical insurance

Dental insurance

Vision insurance

Commuter benefits

Paid time off

Retirement planning

Fertility care support

Job summary

Reformation, Covent Garden, is seeking an Assistant Store Manager to lead the store team, drive sales, and deliver an elevated customer experience. The role requires a strong focus on brand standards, sustainability storytelling, and coaching staff to meet performance goals.

A minimum of four years in retail management is expected, with availability across a full seven-day workweek. You will partner with the Store Manager to execute plans, manage staffing, and uphold inventory controls while

Qualifications

• Minimum of 4 years Retail Management Experience required.

Responsibilities

• Measure and monitor sales performance and take action to improve results.
• Lead the sales floor to deliver an excellent customer experience.
• Provide in-the-moment coaching to staff for continuous improvement.
• Balance sales and service with optimal staffing and payroll goals.
• Maintain inventory accuracy and train the store team on controls.
• Contribute to Loss Prevention and store-wide adherence to policies.
• Assist in operational execution to achieve revenue targets.
• Support merchandising presentation and store standards.

Skills

Retail management

Customer service

Interpersonal communication

Team leadership

Scheduling

Inventory control

Loss prevention

Brand ambassador

Job description

Assistant Store Manager, Full Time - Covent Garden

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule:

• Available to work a minimum of 40 hours per week
• Daily open availability across a full 7 day work week
• Able to work flexible schedule (days, nights, weekends, & holidays if required to meet the needs of the business)

Assistant Store Manager:

No position at Reformation is about the status quo, every team member is passionate about building a company rooted in excellence. Obsessed with customers and sustainability we use tech to create a unique interaction between our customers, employees, and the Reformation brand. The Assistant Manager will help lead and execute all efforts required to achieve individual store goals. This role reports to theStore Manager.

What You’ll Do:

• Measure and Monitor sales performance taking action to improve business performance when needed.
• Consistently meet and exceed store sales goals.
• Drive the execution of an elevated client experience acting as a brand ambassador - embody brand values, engage customers on the brand and share the stories of Reformation with a focus on educating on sustainability.
• Lead the sales floor and deliver an excellent customer experience through a customer first mindset to build loyal client relationships
• Assist customers and monitor client interaction with the team and technology, provide in the moment coaching for continuous improvement
• Create an optimal balance of sales and service by having the right people, in the right place at the right time through effective scheduling while achieving payroll goals
• Deliver and maintain extraordinary customer experience NPS scores.
• Uphold consistent inventory accuracy and controls in store. Lead and train the team in store to ensure consistent deliverables.
• Contribute to Loss Prevention in all areas of the business, set expectations and own training for the store team.
• Assist in ownership of operational execution of store to achieve necessary revenue targets
• Ensure facility maintenance, presentation and organization
• Assist in merchandising presentation and concept standards utilizing retail and product reporting to regularly strategize for the customer experience and productivity of the business.
• Provide real-time and weekly feedback on product and sales performance to Store Manager to influence allocations and the success of the business.
• Ensure the selling floor reflects the brand and concept standards at all times, train support staff and develop talent in visual and digital merchandising.
• Assist in managing the day-to-day performance of the retail teams, enabling progressive career development and an incredible employee experience.
• Assist in hiring, training and development of the store team across all areas of the business.
• Uphold consistent inventory accuracy and controls in store. Lead & train the team in store to ensure consistent deliverables.

What you’ll bring:

• Minimum of 4 years Retail Management Experience required.
• Experience working with a sales or retail organization and/or operationally intensive business.
• Ability to work in a fast-paced and ever-changing environment
• Ability to set the standard for operational efficiency, adhering to processes and systems to maximize team and business results, and identifying opportunities for improvement
• The skills to collaborate with cross-functional partners in the pursuit of shared business outcomes
• A proactive sense of urgency and ability to prioritize important work
• Strong interpersonal skills and the ability to interact effectively with diverse personalities
• Driven approach to take on new challenges with the self-motivation for your work and career that inspires others
• Excellent communicator and team player with a passion for people
• An effective and expedient problem-solver, strong business acumen with a keen attention to detail
• Positive attitude and feels there is no task too small and no task too large
• Understanding of Retail Labor Laws
• References required

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated basesalary range is£34,000 - £40,000 per year, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot , and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis.
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.